Opinion
Metorial blog posts about opinion.
Opinion
The best argument we've shipped came from a sales call, not a keyword tool
A keyword tool can only surface words that already have search volume. Here's the weekly habit we use to find the words before that happens.
Mikołaj DębickiOpinion
Why we didn't fight for the word "control plane"
Every well-funded AI gateway company is using the same three words to describe itself. Here's why Metorial picked a different problem instead.
Mikołaj DębickiEngineeringOpinion
AI infrastructure accumulates
There is no meeting where someone decides to build an internal AI platform. It just accretes, one reasonable decision at a time, until eighteen months later you have thirty-five thousand lines of glue code, one person who understands it, and no documentation. Here is how that happens, and why the fix is not writing better glue.
Karim Rahme