Connect Braze to AI agents

Connect Braze to Claude, Codex, Cursor, or other AI agents for your entire team. Metorial security, governance, observability, and gives your team a unified Magic MCP url to connect.

Supported Tools

track_users

Track Users

Record user attributes, custom events, and purchases to Braze user profiles. Supports batch operations with up to 75 total objects per request across attributes, events, and purchases. Users are identified by external ID, Braze ID, user alias, email, or phone.

get_canvas_details

Get Canvas Details

Retrieve detailed information about a specific Braze Canvas, including its steps, variants, schedule, and configuration.

get_segment_details

Get Segment Details

Retrieve detailed information about a specific Braze segment, including its filters, size, and tracking status.

list_catalogs

List Catalogs

List all product catalogs in your Braze workspace. Returns catalog names, descriptions, and field definitions.

get_kpi_analytics

Get KPI Analytics

Retrieve key performance indicator (KPI) time series data from Braze. Supports daily active users (DAU), monthly active users (MAU), new users, and session counts over a specified time period.

get_campaign_details

Get Campaign Details

Retrieve detailed information about a specific Braze campaign, including its configuration, channels, message variants, schedule, and associated segments.

merge_users

Merge Users

Merge one user profile into another in Braze. The source user's data is merged into the target user, and the source profile is removed. Useful for deduplicating user profiles.

list_campaigns

List Campaigns

Retrieve a list of campaigns from Braze with their names, IDs, and tags. Supports pagination and filtering by last edit time. Use the campaign ID to fetch details or trigger API-triggered campaigns.

get_campaign_analytics

Get Campaign Analytics

Retrieve daily analytics time series for a Braze campaign, including sends, deliveries, opens, clicks, conversions, and revenue over a specified number of days.

list_segments

List Segments

Retrieve a list of audience segments from Braze. Returns segment names, IDs, and analytics tracking status. Use the segment ID to get details or export users within a segment.

trigger_campaign

Trigger Campaign

Trigger an API-triggered campaign in Braze. Sends the campaign to specified recipients with optional personalization via trigger properties and user attributes. The campaign must be configured for API-triggered delivery in the Braze dashboard.

list_canvases

List Canvases

Retrieve a list of Canvases (multi-step journeys) from Braze with their names, IDs, and tags. Supports pagination and filtering by last edit time.

trigger_canvas

Trigger Canvas

Trigger an API-triggered Canvas (multi-step journey) in Braze. Sends users into a Canvas flow with optional entry properties. The Canvas must be configured for API-triggered delivery in the Braze dashboard.

manage_catalog_items

Manage Catalog Items

Create, read, update, or delete items in a Braze catalog. Supports single item operations for managing product catalog data used in personalization.

send_message

Send Message

Send messages immediately across channels (email, push, SMS, webhook, Content Cards) to specified users. Supports direct one-off sends to user IDs. For API-triggered campaigns or Canvases, use the dedicated trigger tools instead.

update_subscription_status

Update Subscription Status

Update user subscription states for email or SMS subscription groups. Add or remove users from a subscription group by setting their state to subscribed or unsubscribed.

manage_content_blocks

Manage Content Blocks

Create, retrieve, update, or list reusable email Content Blocks in Braze. Content Blocks are reusable HTML or text snippets that can be referenced across email templates and campaigns.

export_users

Export Users

Export user profiles from Braze by identifiers (external IDs, Braze IDs, emails, phone numbers, or user aliases). Returns full user profile data including attributes, custom events summary, purchases, and device info. Optionally filter which fields to export.

manage_email_templates

Manage Email Templates

Create, retrieve, update, or list email templates in Braze. Templates define reusable email content that can be used across campaigns and Canvases.

delete_users

Delete Users

Permanently delete user profiles from Braze by external IDs, Braze IDs, or user aliases. This is irreversible and will remove all data associated with the user profiles.

manage_email_blocklist

Manage Email Blocklist

Query and manage Braze email blocklists. List hard bounced or unsubscribed email addresses, and remove emails from the bounce or spam lists to re-enable delivery.

get_subscription_status

Get Subscription Status

Query a user's subscription status within a specific subscription group, or list all subscription groups a user belongs to. Supports lookup by external ID, email, or phone number.

get_custom_event_analytics

Get Custom Event Analytics

Retrieve analytics data for a custom event, including occurrence counts over time. Can also list all custom event names configured in your Braze workspace.

schedule_message

Schedule Message

Schedule a message for future delivery, list upcoming scheduled broadcasts, or cancel an existing scheduled message. Allows one-off API message sends at a specific time, optionally in each user's local timezone.

manage_sms_invalid_phone_numbers

Manage SMS Invalid Phone Numbers

Query or remove phone numbers from Braze's invalid SMS phone number list.

get_segment_analytics

Get Segment Analytics

Retrieve daily analytics time series for a Braze segment over a specified number of days.

get_canvas_analytics

Get Canvas Analytics

Retrieve daily analytics time series for a Braze Canvas, optionally including variant and step breakdowns.

manage_user_identity

Manage User Identity

Create Braze user aliases or identify alias-only, email-only, or phone-only users by assigning them an external ID. Use this for identity resolution workflows before tracking or messaging users.

get_purchase_analytics

Get Purchase Analytics

List product IDs or retrieve Braze purchase quantity and revenue analytics for a product or all products over a date range.

manage_catalogs

Manage Catalogs

Create or delete Braze catalogs used for personalization. Use List Catalogs to inspect existing catalogs before destructive operations.

More integrations teams use with Braze

Slack

Slack: connect with bot OAuth or user OAuth. Send, update, delete, and schedule messages; list and cancel scheduled messages; open DMs and group DMs; manage conversations, members, files, reactions, pins, bookmarks, reminders, user groups, and user status; search messages and files with user scopes; and retrieve user, conversation, and workspace info.

GitHub

Manage repositories, issues, and pull requests. Create and configure branches, star repositories, review code, and merge changes. Automate CI/CD workflows with GitHub Actions, manage workflow runs, secrets, and artifacts. Track issues with labels, milestones, and assignees. Search across code, repositories, issues, and users. Manage organizations, teams, and memberships. Create and manage projects, gists, packages, deployments, and environments. Access security alerts including code scanning, secret scanning, and Dependabot alerts. Read and write file contents in repositories. Manage webhooks, notifications, and codespaces.

Sharepoint

Manage SharePoint sites, document libraries, lists, and files. Create, read, update, and delete lists and list items with custom columns. Upload, download, move, copy, and version files in document libraries. Search across sites, files, folders, lists, and list items using Microsoft Search. Manage permissions at site, list, and item levels with granular access control. Define and manage content types and site columns. Subscribe to webhooks for list and library change notifications. Retrieve site properties and search for sites across Microsoft 365.

Hubspot

Create, read, update, and delete CRM objects including contacts, companies, deals, tickets, and custom objects. Manage associations between CRM records. Track engagements such as calls, emails, meetings, notes, and tasks. Send transactional and marketing emails, manage campaigns, and handle subscription preferences. Build and manage marketing workflows, sequences, and automation actions. Manage CMS content including blog posts, landing pages, and HubDB tables. Handle commerce data including products, orders, invoices, quotes, and payments. Create and manage contact lists for segmentation. Configure deal, ticket, and order pipelines with custom stages. Search and filter CRM records. Bulk import and export CRM data. Manage users, teams, and account settings. Subscribe to webhooks for real-time notifications on object creation, deletion, property changes, merges, and association changes.

Salesforce

Manage CRM data including Accounts, Contacts, Leads, Opportunities, Cases, and custom objects. Create, read, update, and delete records. Query data using SOQL and search across objects using SOSL. Perform bulk data operations for large-scale imports, exports, and migrations. Execute composite requests to batch multiple operations in a single API call. Access analytics, reports, and dashboards. Manage files and attachments associated with records. Interact with Chatter feeds, posts, and groups for social collaboration. Subscribe to real-time change events via Change Data Capture and Platform Events. Manage org metadata including custom objects, fields, layouts, and workflows. Query data using GraphQL for precise data retrieval across related objects.

Apolloio

Search and prospect B2B contacts and companies from a database of over 275 million people and 70 million organizations. Enrich people and company data with emails, phone numbers, and firmographic details. Create and manage contacts, accounts, deals, and tasks. Add contacts to email sequences and manage sequence statuses. Log and search call records. Perform bulk operations for contact creation, account creation, task creation, and data enrichment.

Technical notes for Braze

Track and manage user profiles with attributes, custom events, and purchases. Send personalized messages across email, push notifications, in-app messages, SMS, Content Cards, and webhooks. Trigger and schedule campaigns and multi-step Canvas journeys programmatically. Export campaign and Canvas analytics, KPIs, and user data. Manage audience segments, subscription groups, catalogs, email templates, content blocks, and preference centers. Handle email blocklists, hard bounces, and invalid phone numbers. Upload media assets and provision dashboard users via SCIM. Stream real-time message engagement and customer behavior events through Currents.

Connect Braze to production AI agents

See how Metorial gives Braze access the governance, tracing, and security controls teams need.

Frequently asked questions

Common questions about connecting Braze to AI agents with Metorial.

  1. Can Metorial connect Braze to AI agents?
    Yes. Metorial connects AI agents to Braze through a governed integration layer, so teams can use the provider while keeping access controlled and observable.
  2. Metorial is MCP compatible and lets teams expose approved provider tools to MCP-capable agents and clients through a controlled access layer.
  3. Metorial applies policies across users, groups, providers, agents, and individual tools, then records the context around every agent interaction.
  4. Yes. Metorial records provider activity so teams can inspect tool calls, troubleshoot integrations, and give security teams the visibility they need.