Faraday MCP server

Connect Faraday to Claude, ChatGPT, Cursor, Claude Code, Codex, Gemini, GitHub Copilot and any other MCP client, for your whole team. Metorial adds security, governance, and tracing, and gives everyone one Magic MCP URL to connect.

What you can do with the Faraday MCP server

Ask your agent in plain language. Each of these maps to a real tool on the server.

  • Use the get stream tool in Faraday
  • Use the get target tool in Faraday
  • Use the list recommenders tool in Faraday
  • Use the delete outcome tool in Faraday
  • Use the list persona sets tool in Faraday
  • Use the create target tool in Faraday

Supported Tools

get_stream

Get Stream

Retrieve detailed information about a specific event stream, including its dataset association, status, and event configuration.

get_target

Get Target

Retrieve detailed information about a specific target, including its scope, connection, representation mode, and processing status.

list_recommenders

List Recommenders

Retrieve all recommenders in your Faraday account. Recommenders create product or content recommendation models that suggest next-best-offer or first-best-offer for individuals.

delete_outcome

Delete Outcome

Permanently delete a prediction outcome. This cannot be undone and may affect dependent scopes.

list_persona_sets

List Persona Sets

Retrieve all persona sets in your Faraday account. Persona sets segment cohorts into AI-generated persona clusters, with each individual assigned to a persona along with trait breakdowns.

create_target

Create Target

Create a new target to configure how predictions are exported. Supports three types: - **Lookup API**: Real-time API for retrieving predictions about individuals. Set options type to `lookup_api`. - **Replication**: Export to external connections (databases, warehouses, etc.). Requires a connection ID. - **Hosted CSV**: Faraday-hosted CSV download. Set options type to `hosted_csv`.

get_connection

Get Connection

Retrieve detailed information about a specific data connection, including its type, configuration, and status.

get_outcome

Get Outcome

Retrieve detailed information about a specific outcome, including model performance metrics (ROC AUC, lift) and report URL.

list_targets

List Targets

Retrieve all targets in your Faraday account. Targets define how and where predictions from a scope are delivered — via Lookup API, pipeline export, or CSV download.

list_outcomes

List Outcomes

Retrieve all prediction outcomes in your Faraday account. Outcomes represent predictive objectives such as likelihood to convert, churn, or repurchase.

create_scope

Create Scope

Create a new scope to define a prediction deployment. A scope combines a target population (cohorts), optional exclusion cohorts, and a payload of predictions (outcomes, persona sets, recommenders, cohort memberships, traits) into a deployable unit.

list_connections

List Connections

Retrieve all data connections in your Faraday account. Connections configure external data sources and export destinations including Snowflake, BigQuery, Redshift, Postgres, MySQL, S3, GCS, Shopify, Stripe, Salesforce, and many more.

create_outcome

Create Outcome

Create a new predictive outcome. Define which cohort represents attainment (e.g., converted customers) and optionally an attrition cohort and eligible population. Faraday trains ML models using your data and its Identity Graph.

list_streams

List Streams

Retrieve all event streams in your Faraday account. Streams represent typed sequences of customer actions (e.g., transactions, signups, cancellations) with timestamps and optional values, which feed into cohorts and predictions.

list_cohorts

List Cohorts

Retrieve all cohorts in your Faraday account. Cohorts define populations of people based on event stream criteria (e.g., customers, leads, churned customers). Use this to discover available cohorts for building outcomes, scopes, or analysis.

create_persona_set

Create Persona Set

Create a new persona set to segment a cohort into AI-generated persona clusters. Each individual in the cohort will be assigned to a persona.

delete_connection

Delete Connection

Permanently delete a data connection. This cannot be undone and may affect dependent datasets and targets.

delete_dataset

Delete Dataset

Permanently delete a dataset. This cannot be undone and may affect dependent streams and cohorts.

get_account

Get Account

Retrieve information about the current Faraday account, including the identity, name, and status associated with the API key.

create_cohort

Create Cohort

Create a new cohort defining a population of people based on event stream criteria, traits, or place conditions. Cohorts serve as inputs for predictions and as population/exclusion filters in scopes.

list_traits

List Traits

Retrieve all available traits including Faraday-provided traits (1,500+ consumer attributes from the Identity Graph) and custom traits derived from your data. Traits can be included in scope payloads for enrichment and used for cohort filtering.

get_scope

Get Scope

Retrieve detailed information about a specific scope, including its population configuration, payload, and processing status.

get_dataset

Get Dataset

Retrieve detailed information about a specific dataset, including its connection, status, and identity mapping configuration.

list_datasets

List Datasets

Retrieve all datasets in your Faraday account. Datasets define how imported data maps to Faraday's identity model and event streams, and can be connected to external data sources or CSV uploads.

get_cohort

Get Cohort

Retrieve detailed information about a specific cohort, including its population count, status, and configuration.

delete_cohort

Delete Cohort

Permanently delete a cohort from your Faraday account. This cannot be undone and may affect dependent resources like outcomes and scopes.

lookup_prediction

Lookup Prediction

Perform a real-time lookup on a Lookup API target to retrieve predictions for an individual. Provide identity information (name, address, email, phone) and Faraday matches against its Identity Graph to return propensity scores, persona assignments, cohort membership, and enriched attributes. Provide as many identity fields as possible to maximize match accuracy. The target must be of type `lookup_api` and in `ready` status.

get_persona_set

Get Persona Set

Retrieve detailed information about a specific persona set, including its personas, trait breakdowns, and processing status.

get_dependency_graph

Get Dependency Graph

Retrieve the complete dependency graph of all resources in your account. Shows how datasets, streams, cohorts, outcomes, scopes, and targets relate to each other. Useful for understanding resource relationships and identifying dependencies before making changes.

list_scopes

List Scopes

Retrieve all scopes in your Faraday account. Scopes combine target populations, exclusion cohorts, and prediction payloads into deployable units that define what predictions are generated for whom.

update_cohort

Update Cohort

Update an existing cohort's name, stream conditions, traits, or other filtering criteria.

get_recommender

Get Recommender

Retrieve detailed information about a specific recommender, including its configuration, status, and bias mitigation settings.

update_outcome

Update Outcome

Update an outcome configuration, change its cohort inputs, or turn off preview to start modeling.

update_target

Update Target

Update a deployment name, destination options, representation, filters, limits, or output column selection.

delete_scope

Delete Scope

Delete a prediction pipeline scope. Check get_dependency_graph for dependent deployments first.

delete_persona_set

Delete Persona Set

Delete a persona set. Check get_dependency_graph before deleting a resource used by other predictions.

update_scope

Update Scope

Update a prediction pipeline population, payload, name, or preview setting.

update_persona_set

Update Persona Set

Rename a persona set, change its cluster count, or turn off preview to start segmentation.

download_target_csv

Download Target CSV

Prepare the default CSV export of a built deployment target for download.

get_outcome_analysis

Get Outcome Analysis

Retrieve the model analysis for an outcome, including the provider performance and modeling details.

delete_target

Delete Target

Delete a deployment target from the account.

preview_target

Preview Target

Start a preview delivery containing the first 1,000 results of a deployment target.

Connect Faraday to your AI client

Every client uses the same Magic MCP URL, and so does any other MCP client. Add it once and sign in with SSO.

  1. Enable Faraday in Metorial. In your Metorial portal, enable the Faraday MCP server and sign in with the account that owns the data. Access stays governed by your team policies.
  2. Add a custom connector. Open Customize, then Connectors. Select Add, then Custom, then Web.
  3. Paste your Metorial MCP URL. Name it Metorial, paste your Magic MCP URL (<your-magic-mcp-url>) and continue.
  4. Sign in. Select Add and sign in to load Faraday tools.

Run Faraday through the Metorial gateway

One governed layer for every app your agents reach, not a separate connector per tool.

  • Give Faraday and every other app to your whole team through one MCP gateway, behind your SSO.
  • Scope which teams and agents can use Faraday tools with role-based access control, and trace every call.
  • Prefer to run it yourself? Metorial is open source and self-hostable.

More integrations teams use with Faraday

Google Sheets

Create, read, and update spreadsheets and their cell data. Read and write values to individual cells, ranges, or multiple ranges using A1 notation or named ranges. Apply cell formatting including text styles, backgrounds, borders, number formats, and conditional formatting. Manage sheets (tabs) within a spreadsheet—add, delete, copy, rename, and reorder them. Create and manage embedded charts, pivot tables, filter views, data validation rules, protected ranges, named ranges, and merged cells. Perform batch operations to apply multiple updates atomically.

GitHub

Manage repositories, issues, and pull requests. Create and configure branches, star repositories, review code, and merge changes. Automate CI/CD workflows with GitHub Actions, manage workflow runs, secrets, and artifacts. Track issues with labels, milestones, and assignees. Search across code, repositories, issues, and users. Manage organizations, teams, and memberships. Create and manage projects, gists, packages, deployments, and environments. Access security alerts including code scanning, secret scanning, and Dependabot alerts. Read and write file contents in repositories. Manage webhooks, notifications, and codespaces.

Salesforce

Manage CRM data including Accounts, Contacts, Leads, Opportunities, Cases, and custom objects. Create, read, update, and delete records. Query data using SOQL and search across objects using SOSL. Perform bulk data operations for large-scale imports, exports, and migrations. Execute composite requests to batch multiple operations in a single API call. Access analytics, reports, and dashboards. Manage files and attachments associated with records. Interact with Chatter feeds, posts, and groups for social collaboration. Manage org metadata including custom objects, fields, layouts, and workflows. Query data using GraphQL for precise data retrieval across related objects.

Apolloio

Search and prospect B2B contacts and companies from a database of over 275 million people and 70 million organizations. Enrich people and company data with emails, phone numbers, and firmographic details. Create and manage contacts, accounts, deals, and tasks. Add contacts to email sequences and manage sequence statuses. Log and search call records. Perform bulk operations for contact creation, account creation, task creation, and data enrichment.

Sharepoint

Manage SharePoint sites, document libraries, lists, and files. Create, read, update, and delete lists and list items with custom columns. Resolve site users to numeric Person/Group LookupId values. Upload, download, move, copy, and version files in document libraries. Search across sites, files, folders, lists, and list items using Microsoft Search. Manage permissions at site, list, and item levels with granular access control. Define and manage content types and site columns. Retrieve site properties and search for sites across Microsoft 365.

Hubspot

Create, read, update, and delete CRM objects including contacts, companies, deals, tickets, and custom objects. Manage associations between CRM records. Track engagements such as calls, emails, meetings, notes, and tasks. Send transactional and marketing emails, manage campaigns, and handle subscription preferences. Build and manage marketing workflows, sequences, and automation actions. Manage CMS content including blog posts, landing pages, and HubDB tables. Handle commerce data including products, orders, invoices, quotes, and payments. Create and manage contact lists for segmentation. Configure deal, ticket, and order pipelines with custom stages. Search and filter CRM records. Bulk import and export CRM data. Manage users, teams, and account settings.

Technical notes for Faraday

Build and manage predictive AI pipelines for customer behavior. Ingest first-party data via CSV uploads or connections to external sources (Snowflake, BigQuery, Salesforce, Shopify, etc.). Define cohorts based on customer events, train propensity models (likelihood to convert, churn, repurchase), generate spend/LTV forecasts, and create AI-powered persona segments. Deploy predictions via real-time Lookup API, export to ad platforms (Facebook, Google Ads, LinkedIn, TikTok), databases, or CSV downloads. Build product recommenders, analyze market opportunities, enrich records with 1,500+ consumer attributes from Faraday's Identity Graph. Configure webhook notifications for resource status changes. Manage scopes to control what predictions are generated for which populations, with bias mitigation support.

Frequently asked questions

Common questions about connecting Faraday to AI agents with Metorial.

  1. How many tools does the Faraday MCP server have?
    The Faraday MCP server exposes 42 tools, including Get Stream, Get Target, List Recommenders. Each one is governed and traced through Metorial.
  2. Faraday exposes tools your agents call on demand; it does not publish event triggers yet. Everything still runs through one governed MCP URL.
  3. Any MCP client, including VS Code, Windsurf, Zed, OpenCode and Grok. Each one reaches the Faraday MCP server through the same Metorial URL.
  4. Use role-based access control to decide which teams, users, and agents can use Faraday and which of its tools they can call.
  5. Yes. Metorial is open source, so you can run the Faraday MCP server yourself or use the hosted gateway.

Connect Faraday to production AI agents

See how Metorial gives your team governed access to Faraday, with tracing and security controls built in.