manage_conversion_actions
Create, update, or remove conversion actions for tracking valuable customer actions. Conversion actions track events like purchases, sign-ups, phone calls, or app installs. Supports configuring conversion counting, attribution models, value settings, and conversion windows.
manage_ad_groups
Create, update, or remove ad groups within a Google Ads campaign. Ad groups organize ads and keywords within a campaign. Supports setting the ad group name, status, type, CPC bid, and targeting URL.
manage_campaigns
Create, update, or remove Google Ads campaigns. Supports setting campaign name, status, type, budget, start/end dates, bidding strategy, and network settings. When creating a campaign, a campaign budget is automatically created if `dailyBudgetMicros` is provided. For updating, only the specified fields are modified.
manage_ads
Create, update, or remove ads within an ad group. Supports responsive search ads, expanded text ads, responsive display ads, and other ad formats. For responsive search ads, provide headlines and descriptions. Google will automatically test combinations. Pin headlines/descriptions to specific positions if needed.
manage_audience_lists
Create, update, or remove user lists (audience segments) for targeting. Supports CRM-based customer lists, rule-based lists, and remarketing lists. User lists can be applied to campaigns or ad groups for audience targeting, bid adjustments, or exclusions.
list_accounts
Lists all Google Ads customer accounts accessible to the authenticated user. Returns account IDs, names, currency, timezone, and status for each account. Useful for discovering which accounts can be managed and obtaining customer IDs needed for other operations.
generate_keyword_ideas
Generates keyword suggestions based on seed keywords, a URL, or both. Returns keyword ideas with historical metrics including average monthly searches, competition level, and suggested bid ranges. Similar to the Keyword Planner tool in the Google Ads UI. Useful for keyword research, discovering new targeting opportunities, and estimating traffic potential.
manage_bidding_strategies
Create, update, or remove portfolio bidding strategies that can be shared across multiple campaigns. Portfolio strategies centralize bid management and enable cross-campaign optimization. For campaign-level bidding, use the Manage Campaigns tool instead. This tool is specifically for shared/portfolio bidding strategies.
manage_keywords
Add, update, or remove keywords in an ad group. Also supports managing negative keywords at both the ad group and campaign levels. Keywords determine when ads are shown based on user search queries. Each keyword has a match type controlling how broadly it matches search terms.
upload_offline_conversions
Upload offline click conversions to Google Ads. Imports real-world transaction data like in-store purchases, qualified phone leads, or CRM events to measure full-funnel conversion impact. Each conversion requires a Google Click ID (gclid) to link the offline event back to the original ad click.
search_reports
Executes a Google Ads Query Language (GAQL) query to retrieve reporting data, resource details, or metrics from a Google Ads account. Supports querying any resource type including campaigns, ad groups, ads, keywords, conversions, and more. Use this tool to build custom reports, fetch performance metrics, or look up specific resources. The query follows the GAQL syntax: `SELECT fields FROM resource WHERE conditions ORDER BY field LIMIT n`.
Manage repositories, issues, and pull requests. Create and configure branches, star repositories, review code, and merge changes. Automate CI/CD workflows with GitHub Actions, manage workflow runs, secrets, and artifacts. Track issues with labels, milestones, and assignees. Search across code, repositories, issues, and users. Manage organizations, teams, and memberships. Create and manage projects, gists, packages, deployments, and environments. Access security alerts including code scanning, secret scanning, and Dependabot alerts. Read and write file contents in repositories. Manage webhooks, notifications, and codespaces.
Manage SharePoint sites, document libraries, lists, and files. Create, read, update, and delete lists and list items with custom columns. Upload, download, move, copy, and version files in document libraries. Search across sites, files, folders, lists, and list items using Microsoft Search. Manage permissions at site, list, and item levels with granular access control. Define and manage content types and site columns. Subscribe to webhooks for list and library change notifications. Retrieve site properties and search for sites across Microsoft 365.
Create, read, update, and delete CRM objects including contacts, companies, deals, tickets, and custom objects. Manage associations between CRM records. Track engagements such as calls, emails, meetings, notes, and tasks. Send transactional and marketing emails, manage campaigns, and handle subscription preferences. Build and manage marketing workflows, sequences, and automation actions. Manage CMS content including blog posts, landing pages, and HubDB tables. Handle commerce data including products, orders, invoices, quotes, and payments. Create and manage contact lists for segmentation. Configure deal, ticket, and order pipelines with custom stages. Search and filter CRM records. Bulk import and export CRM data. Manage users, teams, and account settings. Subscribe to webhooks for real-time notifications on object creation, deletion, property changes, merges, and association changes.
Manage CRM data including Accounts, Contacts, Leads, Opportunities, Cases, and custom objects. Create, read, update, and delete records. Query data using SOQL and search across objects using SOSL. Perform bulk data operations for large-scale imports, exports, and migrations. Execute composite requests to batch multiple operations in a single API call. Access analytics, reports, and dashboards. Manage files and attachments associated with records. Interact with Chatter feeds, posts, and groups for social collaboration. Subscribe to real-time change events via Change Data Capture and Platform Events. Manage org metadata including custom objects, fields, layouts, and workflows. Query data using GraphQL for precise data retrieval across related objects.
Search and prospect B2B contacts and companies from a database of over 275 million people and 70 million organizations. Enrich people and company data with emails, phone numbers, and firmographic details. Create and manage contacts, accounts, deals, and tasks. Add contacts to email sequences and manage sequence statuses. Log and search call records. Perform bulk operations for contact creation, account creation, task creation, and data enrichment.
Create, read, update, and delete records in Airtable bases and tables. Manage base schemas including creating tables and fields. Filter records using formulas, sort by fields, and scope queries to specific views. Upsert records to find, create, or update in a single call. Upload attachments to records, read and write record comments, list accessible bases, and receive real-time base change events through webhooks.
Create, manage, and optimize advertising campaigns across Google Search, Display Network, YouTube, and Shopping. Configure ad groups, keywords, bidding strategies, audience targeting, and geographic targeting. Track and import conversions including offline and enhanced conversions. Generate reporting and analytics using Google Ads Query Language (GAQL). Plan keywords with historical metrics and forecasts. Manage account hierarchies and multi-account operations. Receive lead form webhook data from campaigns.
Common questions about connecting Google Ads to AI agents with Metorial.
