manage_user_permission
Manage User Permission
Create, list, get, update, or delete user permissions for a GTM account. Permissions control who can access and modify your GTM accounts and containers.
Ask your agent in plain language. Each of these maps to a real tool on the server.
Tag Manager controls what runs on your site: analytics, ads pixels and consent logic. An agent can review containers, add tags, triggers and variables in a workspace, and publish versions when someone approves.
List tags, triggers and variables in a container and flag unused or duplicated ones.
Create a tag and trigger for a new conversion event in a workspace for review.
Create a version from a workspace and publish it after approval.
Review and update user permissions on an account or container.
Tag Manager connects with Google OAuth. Google keeps publishing under a separate scope and a separate container permission, so you can let an agent edit workspaces without letting it publish.
Sign-in options on Metorial: Google OAuth.
manage_user_permission
Create, list, get, update, or delete user permissions for a GTM account. Permissions control who can access and modify your GTM accounts and containers.
manage_container
Create, retrieve, update, or delete a GTM container. Can also retrieve the container's tagging snippet for website installation.
manage_trigger
Create, list, get, update, or delete triggers in a GTM workspace. Triggers define when tags should fire based on events like pageviews, clicks, form submissions, and custom events.
manage_workspace
Create, list, update, delete, or sync GTM workspaces. Workspaces allow concurrent modifications to a container's configuration. Use "list" to see all workspaces, "sync" to pull the latest container version into a workspace, or "status" to check for pending changes.
manage_folder
Create, list, get, update, or delete folders in a GTM workspace. Folders provide organizational grouping for tags, triggers, and variables. Also supports moving entities between folders.
manage_environment
Create, list, get, update, delete, or reauthorize GTM environments. Environments allow previewing and testing container configurations before publishing to production.
manage_variable
Create, list, get, update, or delete user-defined variables in a GTM workspace. Also supports listing, enabling, and disabling built-in variables.
manage_tag
Create, list, get, update, delete, or revert tags in a GTM workspace. Tags represent tracking code snippets (like analytics or marketing pixels) that fire based on trigger conditions.
manage_version
Create, list, get, publish, or delete container versions. Versions are snapshots of a container's configuration. Publishing a version makes it live on your website or app.
list_accounts
Lists GTM accounts you have access to, optionally including their containers. Use this to discover account and container IDs needed for other operations.
update_account
Update the name or anonymous data sharing setting of a Google Tag Manager account.
Every client uses the same Magic MCP URL, and so does any other MCP client. Add it once and sign in with SSO.
{"mcpServers": {"metorial": {"url": "<your-magic-mcp-url>"}}}
claude mcp add --transport http metorial <your-magic-mcp-url>
codex mcp add metorial --url <your-magic-mcp-url>codex mcp login metorial
One governed layer for every app your agents reach, not a separate connector per tool.
Manage Google Tag Manager accounts, containers, workspaces, tags, triggers, variables, and versions. Create and configure tracking tags for websites and mobile apps. Publish container versions, manage environments for preview and testing, organize entities into folders, and control user permissions at account and container levels. Supports web, AMP, iOS, Android, and server container types.
Common questions about connecting Google Tag Manager to AI agents with Metorial.