Connect Google Tag Manager to AI agents

Connect Google Tag Manager to Claude, Codex, Cursor, or other AI agents for your entire team. Metorial security, governance, observability, and gives your team a unified Magic MCP url to connect.

Supported Tools

manage_user_permission

Manage User Permission

Create, list, get, update, or delete user permissions for a GTM account. Permissions control who can access and modify your GTM accounts and containers.

manage_container

Manage Container

Create, retrieve, update, or delete a GTM container. Can also retrieve the container's tagging snippet for website installation.

manage_trigger

Manage Trigger

Create, list, get, update, or delete triggers in a GTM workspace. Triggers define when tags should fire based on events like pageviews, clicks, form submissions, and custom events.

manage_workspace

Manage Workspace

Create, list, update, delete, or sync GTM workspaces. Workspaces allow concurrent modifications to a container's configuration. Use "list" to see all workspaces, "sync" to pull the latest container version into a workspace, or "status" to check for pending changes.

manage_folder

Manage Folder

Create, list, get, update, or delete folders in a GTM workspace. Folders provide organizational grouping for tags, triggers, and variables. Also supports moving entities between folders.

manage_environment

Manage Environment

Create, list, get, update, delete, or reauthorize GTM environments. Environments allow previewing and testing container configurations before publishing to production.

manage_variable

Manage Variable

Create, list, get, update, or delete user-defined variables in a GTM workspace. Also supports listing, enabling, and disabling built-in variables.

manage_tag

Manage Tag

Create, list, get, update, delete, or revert tags in a GTM workspace. Tags represent tracking code snippets (like analytics or marketing pixels) that fire based on trigger conditions.

manage_version

Manage Version

Create, list, get, publish, or delete container versions. Versions are snapshots of a container's configuration. Publishing a version makes it live on your website or app.

list_accounts

List Accounts & Containers

Lists GTM accounts you have access to, optionally including their containers. Use this to discover account and container IDs needed for other operations.

More integrations teams use with Google Tag Manager

GitHub

Manage repositories, issues, and pull requests. Create and configure branches, star repositories, review code, and merge changes. Automate CI/CD workflows with GitHub Actions, manage workflow runs, secrets, and artifacts. Track issues with labels, milestones, and assignees. Search across code, repositories, issues, and users. Manage organizations, teams, and memberships. Create and manage projects, gists, packages, deployments, and environments. Access security alerts including code scanning, secret scanning, and Dependabot alerts. Read and write file contents in repositories. Manage webhooks, notifications, and codespaces.

Sharepoint

Manage SharePoint sites, document libraries, lists, and files. Create, read, update, and delete lists and list items with custom columns. Upload, download, move, copy, and version files in document libraries. Search across sites, files, folders, lists, and list items using Microsoft Search. Manage permissions at site, list, and item levels with granular access control. Define and manage content types and site columns. Subscribe to webhooks for list and library change notifications. Retrieve site properties and search for sites across Microsoft 365.

Hubspot

Create, read, update, and delete CRM objects including contacts, companies, deals, tickets, and custom objects. Manage associations between CRM records. Track engagements such as calls, emails, meetings, notes, and tasks. Send transactional and marketing emails, manage campaigns, and handle subscription preferences. Build and manage marketing workflows, sequences, and automation actions. Manage CMS content including blog posts, landing pages, and HubDB tables. Handle commerce data including products, orders, invoices, quotes, and payments. Create and manage contact lists for segmentation. Configure deal, ticket, and order pipelines with custom stages. Search and filter CRM records. Bulk import and export CRM data. Manage users, teams, and account settings. Subscribe to webhooks for real-time notifications on object creation, deletion, property changes, merges, and association changes.

Salesforce

Manage CRM data including Accounts, Contacts, Leads, Opportunities, Cases, and custom objects. Create, read, update, and delete records. Query data using SOQL and search across objects using SOSL. Perform bulk data operations for large-scale imports, exports, and migrations. Execute composite requests to batch multiple operations in a single API call. Access analytics, reports, and dashboards. Manage files and attachments associated with records. Interact with Chatter feeds, posts, and groups for social collaboration. Subscribe to real-time change events via Change Data Capture and Platform Events. Manage org metadata including custom objects, fields, layouts, and workflows. Query data using GraphQL for precise data retrieval across related objects.

Apolloio

Search and prospect B2B contacts and companies from a database of over 275 million people and 70 million organizations. Enrich people and company data with emails, phone numbers, and firmographic details. Create and manage contacts, accounts, deals, and tasks. Add contacts to email sequences and manage sequence statuses. Log and search call records. Perform bulk operations for contact creation, account creation, task creation, and data enrichment.

Airtable

Create, read, update, and delete records in Airtable bases and tables. Manage base schemas including creating tables and fields. Filter records using formulas, sort by fields, and scope queries to specific views. Upsert records to find, create, or update in a single call. Upload attachments to records, read and write record comments, list accessible bases, and receive real-time base change events through webhooks.

Technical notes for Google Tag Manager

Manage Google Tag Manager accounts, containers, workspaces, tags, triggers, variables, and versions. Create and configure tracking tags for websites and mobile apps. Publish container versions, manage environments for preview and testing, organize entities into folders, and control user permissions at account and container levels. Supports web, AMP, iOS, Android, and server container types.

Connect Google Tag Manager to production AI agents

See how Metorial gives Google Tag Manager access the governance, tracing, and security controls teams need.

Frequently asked questions

Common questions about connecting Google Tag Manager to AI agents with Metorial.

  1. Can Metorial connect Google Tag Manager to AI agents?
    Yes. Metorial connects AI agents to Google Tag Manager through a governed integration layer, so teams can use the provider while keeping access controlled and observable.
  2. Metorial is MCP compatible and lets teams expose approved provider tools to MCP-capable agents and clients through a controlled access layer.
  3. Metorial applies policies across users, groups, providers, agents, and individual tools, then records the context around every agent interaction.
  4. Yes. Metorial records provider activity so teams can inspect tool calls, troubleshoot integrations, and give security teams the visibility they need.