YouTube Analytics answers how a channel is doing: views, watch time and subscribers by video, country, traffic source or device. An agent can run custom reports or download bulk reports for deeper analysis.
Channel reporting
Report views and watch time for the last month by video and traffic source.
Video comparisons
Compare retention and subscribers gained across a set of videos in an analytics group.
Bulk exports
Schedule reporting jobs and download bulk reports into a warehouse.
Audience questions
Answer which countries or devices drive the most watch time.
Tools to start with
- Query Analytics: Custom dimensions and metrics.
- Manage Reporting Jobs: Schedules daily bulk reports.
- Download Bulk Report: Fetches a generated report file.
Sign-in and permissions
YouTube Analytics connects with Google OAuth and is read-only for analytics data. The signed-in person must own or manage the channel, or have access through a content owner.
Sign-in options on Metorial: Google OAuth.