Does ChatGPT support the Hubspot MCP server?

Yes. ChatGPT connects to the Hubspot MCP server through its connector settings, pointed at your Metorial URL. You need a ChatGPT plan or workspace that allows custom MCP servers.

Do I need an API key to connect Hubspot to ChatGPT?

No. You sign in to Hubspot once through Metorial, and ChatGPT uses that connection. No API keys go into ChatGPT's settings.

Which Hubspot tools can ChatGPT use?

All 46 Hubspot tools your team allows, such as Delete Ticket, Create Pipeline, Update Deal. Admins can narrow that list per team.

Can I control which teammates use Hubspot in ChatGPT?

Yes. Role-based access control decides who can use Hubspot and which of its tools appear in ChatGPT, and every call is logged with the person's identity.

What if ChatGPT doesn't show Hubspot tools?

Workspace policy controls it. On Enterprise and Edu, an admin grants the permission to create plugins with MCPs; ask them to enable it for you.

Connect Hubspot to ChatGPT (MCP setup guide)

Ask ChatGPT to use the list pipelines tool in Hubspot
Ask ChatGPT to use the update contact tool in Hubspot
Ask ChatGPT to use the update list membership tool in Hubspot
Ask ChatGPT to use the create association tool in Hubspot
Ask ChatGPT to use the get contact tool in Hubspot

1. Enable Hubspot in Metorial
In your Metorial portal, enable the Hubspot MCP server and sign in with the account that owns the data. Access stays governed by your team policies.
2. Add a custom MCP server
On ChatGPT web, open Plugins, select +, then Add custom MCP server.
3. Paste your Metorial MCP URL
Name it Metorial, paste your Magic MCP URL (<your-magic-mcp-url>), choose OAuth and accept the risk notice.
4. Create and install the plugin
Select Create as a plugin, install it and sign in to load Hubspot tools.

Once Hubspot is enabled in Metorial, teammates sign in with SSO and get the same connection in ChatGPT, with only the tools their role allows.

One link covers every app you approve. See how the MCP gateway handles access, roles and audit logs for the whole company.

Delete Ticket: Archive (soft delete) a ticket in HubSpot.
Create Pipeline: Create a new pipeline with stages in HubSpot for deals, tickets, or orders.
Update Deal: Update an existing deal's properties in HubSpot CRM.
List Owners: List CRM owners (users who can be assigned to records) in HubSpot.
Get Ticket: Retrieve a support ticket from HubSpot by ID.
List Pipelines: List all pipelines for a given object type in HubSpot.
Update Contact: Update an existing contact's properties in HubSpot CRM.
Update List Membership: Add or remove records from a manually managed HubSpot list.
Create Association: Create an association (relationship) between two CRM objects in HubSpot.
Get Contact: Retrieve a contact from HubSpot CRM by ID.
Get Associations: Retrieve all associations of a specific type for a CRM object.
List Deals: List deals from HubSpot CRM with pagination support.
Delete Deal: Archive (soft delete) a deal in HubSpot CRM.
List Companies: List companies from HubSpot CRM with pagination support.
Get Owner: Retrieve a specific CRM owner by ID from HubSpot.
And 31 more on the Hubspot MCP server page.

Type @ and pick the plugin. The selection applies to that message only, so @mention it again when a follow-up needs fresh Hubspot data.
For write actions, ChatGPT may ask you to confirm first, depending on the app permissions and the action.
Once published for a workspace, ChatGPT keeps a snapshot of the tool list. When your team adds Hubspot tools in Metorial, an admin refreshes the actions in Workspace settings before they appear.
You can use several apps in one prompt, for example read Hubspot data and then create a ticket in another app.

Add custom MCP server is missing: Workspace policy controls it. On Enterprise and Edu, an admin grants the permission to create plugins with MCPs; ask them to enable it for you.
The plugin exists but no tools appear: Creating the plugin is not enough: install it from your plugins, then start a new conversation so ChatGPT loads its tools.
ChatGPT answers without using the tools: Pick the plugin with @ in the composer and name the action you want, for example "use Metorial to look up the latest ticket".

Based on the ChatGPT MCP documentation.

Frequently asked questions

Common questions about connecting Hubspot to AI agents with Metorial.

Does ChatGPT support the Hubspot MCP server?
Yes. ChatGPT connects to the Hubspot MCP server through its connector settings, pointed at your Metorial URL. You need a ChatGPT plan or workspace that allows custom MCP servers.
Do I need an API key to connect Hubspot to ChatGPT?
No. You sign in to Hubspot once through Metorial, and ChatGPT uses that connection. No API keys go into ChatGPT's settings.
Which Hubspot tools can ChatGPT use?
All 46 Hubspot tools your team allows, such as Delete Ticket, Create Pipeline, Update Deal. Admins can narrow that list per team.
Can I control which teammates use Hubspot in ChatGPT?
Yes. Role-based access control decides who can use Hubspot and which of its tools appear in ChatGPT, and every call is logged with the person's identity.
What if ChatGPT doesn't show Hubspot tools?
Workspace policy controls it. On Enterprise and Edu, an admin grants the permission to create plugins with MCPs; ask them to enable it for you.