Omnisend MCP server

Connect Omnisend to Claude, ChatGPT, Cursor, Claude Code, Codex, Gemini, GitHub Copilot and any other MCP client, for your whole team. Metorial adds security, governance, and tracing, and gives everyone one Magic MCP URL to connect.

What you can do with the Omnisend MCP server

Ask your agent in plain language. Each of these maps to a real tool on the server.

  • Use the delete product tool in Omnisend
  • Use the delete product category tool in Omnisend
  • Use the create product tool in Omnisend
  • Use the update contact tool in Omnisend
  • Use the send event tool in Omnisend
  • Use the list automations tool in Omnisend

Supported Tools

delete_product

Delete Product

Delete a product from the Omnisend catalog by its product ID. This permanently removes the product and its variants.

delete_category

Delete Product Category

Delete a product category from the Omnisend catalog. Review product associations before deleting a category.

create_product

Create Product

Create a new product in the Omnisend catalog. Products enable the Product Picker in Omnisend's Email Builder and power product recommendation automations. Include at least one variant with pricing.

update_contact

Update Contact

Update an existing contact by their Omnisend contact ID. Only the provided fields will be modified; other fields remain unchanged. Can update personal info, subscription statuses, tags, and custom properties.

send_event

Send Event

Send a customer event to Omnisend for tracking and automation triggers. Supports predefined ecommerce events (placed order, added to cart, started checkout, etc.) and custom events. Events are used to trigger automations, build segments, and populate reporting. **Predefined event names:** "placed order", "paid for order", "order fulfilled", "order refunded", "order canceled", "added product to cart", "started checkout", "viewed product", "ordered product"

list_automations

List Automations

List automation workflows configured in Omnisend. Returns details about each automation including name, status, and trigger type.

create_category

Create Product Category

Create a new product category in the Omnisend catalog. Categories help organize products and power category-based segments and automations.

list_campaigns

List Campaigns

List marketing campaigns from Omnisend. Returns campaign details including name, channel (email/SMS/push), status, and scheduling info. Optionally filter by update date.

list_products

List Products

List products from the Omnisend catalog with pagination. Returns product summaries sorted by the specified criteria.

list_categories

List Product Categories

List product categories from the Omnisend catalog. Categories are used to organize products and enable category-based automations and product recommendations.

get_product

Get Product

Retrieve a product from the Omnisend catalog by its product ID. Returns full product details including variants, images, and metadata.

get_contact

Get Contact

Retrieve a contact by its provider ID, including available subscription identifiers, personal details, tags and custom properties.

list_contacts

List Contacts

List contacts from Omnisend with filtering and pagination. Filter by email, phone, subscription status, segment, tag, or recent updates.

create_contact

Create or Update Contact

Create a contact or update an existing matching email contact. Conflicting identifiers can be ignored by the provider. Subscription changes can activate automations. Tags append in v5 but replace the entire tag set in API version 2026-03-15; changing API version deliberately changes that behavior. Contact history cannot be erased through this integration.

get_brand

Get Current Brand

Read the brand accessible through this connection to verify store identity. Requires API version 2026-03-15 and brand-read permission; v5 does not document this GET operation.

replace_product

Replace Product

Replace an existing catalog product completely using PUT. Supply the full intended product and all variants; omitted optional fields and variants can be removed. Prices remain currency-unit amounts, with no cents conversion.

Connect Omnisend to your AI client

Every client uses the same Magic MCP URL, and so does any other MCP client. Add it once and sign in with SSO.

  1. Enable Omnisend in Metorial. In your Metorial portal, enable the Omnisend MCP server and sign in with the account that owns the data. Access stays governed by your team policies.
  2. Add a custom connector. Open Customize, then Connectors. Select Add, then Custom, then Web.
  3. Paste your Metorial MCP URL. Name it Metorial, paste your Magic MCP URL (<your-magic-mcp-url>) and continue.
  4. Sign in. Select Add and sign in to load Omnisend tools.

Run Omnisend through the Metorial gateway

One governed layer for every app your agents reach, not a separate connector per tool.

  • Give Omnisend and every other app to your whole team through one MCP gateway, behind your SSO.
  • Scope which teams and agents can use Omnisend tools with role-based access control, and trace every call.
  • Prefer to run it yourself? Metorial is open source and self-hostable.

More integrations teams use with Omnisend

Slack

Slack: connect with bot OAuth or user OAuth to work with messages, conversations, search, files, Canvases, Lists, profiles, reactions, reminders, and workspace productivity settings.

Salesforce

Manage CRM data including Accounts, Contacts, Leads, Opportunities, Cases, and custom objects. Create, read, update, and delete records. Query data using SOQL and search across objects using SOSL. Perform bulk data operations for large-scale imports, exports, and migrations. Execute composite requests to batch multiple operations in a single API call. Access analytics, reports, and dashboards. Manage files and attachments associated with records. Interact with Chatter feeds, posts, and groups for social collaboration. Manage org metadata including custom objects, fields, layouts, and workflows. Query data using GraphQL for precise data retrieval across related objects.

Apolloio

Search and prospect B2B contacts and companies from a database of over 275 million people and 70 million organizations. Enrich people and company data with emails, phone numbers, and firmographic details. Create and manage contacts, accounts, deals, and tasks. Add contacts to email sequences and manage sequence statuses. Log and search call records. Perform bulk operations for contact creation, account creation, task creation, and data enrichment.

Sharepoint

Manage SharePoint sites, document libraries, lists, and files. Create, read, update, and delete lists and list items with custom columns. Resolve site users to numeric Person/Group LookupId values. Upload, download, move, copy, and version files in document libraries. Search across sites, files, folders, lists, and list items using Microsoft Search. Manage permissions at site, list, and item levels with granular access control. Define and manage content types and site columns. Retrieve site properties and search for sites across Microsoft 365.

Microsoft Outlook

Send, read, reply to, forward, and manage email messages in user mailboxes. Organize messages into folders, apply categories, flags, and importance levels. Manage file and item attachments. Create, update, delete, and respond to calendar events and meetings. Find available meeting times, manage attendees, handle recurrence, and work with shared or delegated calendars. Create, read, update, and delete contacts, organize them into contact folders, and manage contact photos. Manage tasks and task lists via Microsoft To Do, including due dates, reminders, recurrence, and checklist items. Subscribe to webhook notifications for changes to messages, calendar events, and contacts. Support for Focused Inbox, @-mentions, mail tips, send-on-behalf, and send-as capabilities.

Hubspot

Create, read, update, and delete CRM objects including contacts, companies, deals, tickets, and custom objects. Manage associations between CRM records. Track engagements such as calls, emails, meetings, notes, and tasks. Send transactional and marketing emails, manage campaigns, and handle subscription preferences. Build and manage marketing workflows, sequences, and automation actions. Manage CMS content including blog posts, landing pages, and HubDB tables. Handle commerce data including products, orders, invoices, quotes, and payments. Create and manage contact lists for segmentation. Configure deal, ticket, and order pipelines with custom stages. Search and filter CRM records. Bulk import and export CRM data. Manage users, teams, and account settings.

Technical notes for Omnisend

Manage Omnisend contacts, products and categories; discover campaigns, automations and current brand identity; submit customer events and replace complete catalog products. Explicit API-version selection preserves legacy behavior and documents current tag replacement and irreversible automation effects.

Frequently asked questions

Common questions about connecting Omnisend to AI agents with Metorial.

  1. How many tools does the Omnisend MCP server have?
    The Omnisend MCP server exposes 16 tools, including Delete Product, Delete Product Category, Create Product. Each one is governed and traced through Metorial.
  2. Omnisend exposes tools your agents call on demand; it does not publish event triggers yet. Everything still runs through one governed MCP URL.
  3. Any MCP client, including VS Code, Windsurf, Zed, OpenCode and Grok. Each one reaches the Omnisend MCP server through the same Metorial URL.
  4. Use role-based access control to decide which teams, users, and agents can use Omnisend and which of its tools they can call.
  5. Yes. Metorial is open source, so you can run the Omnisend MCP server yourself or use the hosted gateway.

Connect Omnisend to production AI agents

See how Metorial gives your team governed access to Omnisend, with tracing and security controls built in.