send_odp_event
Send one or more customer events to Optimizely Data Platform (ODP).
Events track customer actions and behaviors that feed into segmentation, analytics, and personalization.
Also supports querying historical events for a customer.
manage_cmp_campaign
Create, update, retrieve, or list marketing campaigns in Optimizely Content Marketing Platform.
Campaigns are top-level containers for organizing related content tasks, briefs, and assets.
manage_recipient_list
Create, retrieve, or list recipient lists and manage recipients in Optimizely Campaign.
Recipient lists hold subscriber data that mailings are sent to. Use this to manage lists, add or remove individual recipients.
manage_audience
Create, update, retrieve, or list audiences in Optimizely Experimentation.
Audiences define targeting criteria that can be applied to experiments to control which visitors are included.
manage_cmp_task
Create, update, retrieve, delete, or list tasks in Optimizely Content Marketing Platform.
Tasks represent content work items that move through workflow stages. Use this to manage the full lifecycle of content tasks including commenting.
manage_feature_flag
Create, update, retrieve, delete, enable, or disable feature flags in Optimizely Feature Experimentation.
Use this to manage feature flag lifecycle including toggling flags on/off per environment and configuring rulesets.
manage_project
Create, update, retrieve, or list Optimizely Experimentation projects.
Projects are top-level containers that hold experiments, audiences, events, and feature flags.
manage_mailing
Create, update, retrieve, send, copy, or list mailings in Optimizely Campaign.
Mailings are email messages that can be designed, configured, and sent to recipient lists.
manage_cmp_asset
Retrieve, update, delete, or list assets in the Optimizely Content Marketing Platform library.
Assets include images, videos, articles, raw files, and structured content. Use this to browse, search, and manage assets and folders.
manage_odp_customer
Retrieve or update customer profiles in Optimizely Data Platform (ODP).
Use this to look up customer data by any identifier (email, customer ID, etc.) or upsert profile attributes.
Also supports querying customer segments.
manage_cms_content
Create, update, retrieve, delete, publish, or list content items in Optimizely CMS (SaaS).
Content items are managed as structured data with typed properties. Use this to manage the full content lifecycle including publishing.
manage_experiment
Create, update, retrieve, or delete A/B test experiments in Optimizely Web or Feature Experimentation.
Use this to set up new experiments with variations and metrics, modify existing experiments, or retrieve experiment configuration and results.
get_current_user
Retrieve the connected user profile and available account information for Experimentation, CMP, or Campaign.
list_environments
Discover Feature Experimentation environment keys and SDK configuration for a project before retrieving or toggling its flag rulesets. Call manage_project with action=list to discover project IDs.
list_events
List the custom, click, and pageview events in an Experimentation project to discover event IDs for experiment metrics. Call manage_project with action=list to discover project IDs.