Optimizely MCP server

Connect Optimizely to Claude, ChatGPT, Cursor, Claude Code, Codex, Gemini, GitHub Copilot and any other MCP client, for your whole team. Metorial adds security, governance, and tracing, and gives everyone one Magic MCP URL to connect.

What you can do with the Optimizely MCP server

Ask your agent in plain language. Each of these maps to a real tool on the server.

  • Use the send odp event tool in Optimizely
  • Use the manage cmp campaign tool in Optimizely
  • Use the manage recipient list tool in Optimizely
  • Use the manage audience tool in Optimizely
  • Use the manage cmp task tool in Optimizely
  • Use the manage feature flag tool in Optimizely

Supported Tools

send_odp_event

Send ODP Event

Send one or more customer events to Optimizely Data Platform (ODP). Events track customer actions and behaviors that feed into segmentation, analytics, and personalization. Also supports querying historical events for a customer.

manage_cmp_campaign

Manage CMP Campaign

Create, update, retrieve, or list marketing campaigns in Optimizely Content Marketing Platform. Campaigns are top-level containers for organizing related content tasks, briefs, and assets.

manage_recipient_list

Manage Recipient List

Create, retrieve, or list recipient lists and manage recipients in Optimizely Campaign. Recipient lists hold subscriber data that mailings are sent to. Use this to manage lists, add or remove individual recipients.

manage_audience

Manage Audience

Create, update, retrieve, or list audiences in Optimizely Experimentation. Audiences define targeting criteria that can be applied to experiments to control which visitors are included.

manage_cmp_task

Manage CMP Task

Create, update, retrieve, delete, or list tasks in Optimizely Content Marketing Platform. Tasks represent content work items that move through workflow stages. Use this to manage the full lifecycle of content tasks including commenting.

manage_feature_flag

Manage Feature Flag

Create, update, retrieve, delete, enable, or disable feature flags in Optimizely Feature Experimentation. Use this to manage feature flag lifecycle including toggling flags on/off per environment and configuring rulesets.

manage_project

Manage Project

Create, update, retrieve, or list Optimizely Experimentation projects. Projects are top-level containers that hold experiments, audiences, events, and feature flags.

manage_mailing

Manage Mailing

Create, update, retrieve, send, copy, or list mailings in Optimizely Campaign. Mailings are email messages that can be designed, configured, and sent to recipient lists.

manage_cmp_asset

Manage CMP Asset

Retrieve, update, delete, or list assets in the Optimizely Content Marketing Platform library. Assets include images, videos, articles, raw files, and structured content. Use this to browse, search, and manage assets and folders.

manage_odp_customer

Manage ODP Customer

Retrieve or update customer profiles in Optimizely Data Platform (ODP). Use this to look up customer data by any identifier (email, customer ID, etc.) or upsert profile attributes. Also supports querying customer segments.

manage_cms_content

Manage CMS Content

Create, update, retrieve, delete, publish, or list content items in Optimizely CMS (SaaS). Content items are managed as structured data with typed properties. Use this to manage the full content lifecycle including publishing.

manage_experiment

Manage Experiment

Create, update, retrieve, or delete A/B test experiments in Optimizely Web or Feature Experimentation. Use this to set up new experiments with variations and metrics, modify existing experiments, or retrieve experiment configuration and results.

get_current_user

Get Current User

Retrieve the connected user profile and available account information for Experimentation, CMP, or Campaign.

list_environments

List Environments

Discover Feature Experimentation environment keys and SDK configuration for a project before retrieving or toggling its flag rulesets. Call manage_project with action=list to discover project IDs.

list_events

List Experimentation Events

List the custom, click, and pageview events in an Experimentation project to discover event IDs for experiment metrics. Call manage_project with action=list to discover project IDs.

Connect Optimizely to your AI client

Every client uses the same Magic MCP URL, and so does any other MCP client. Add it once and sign in with SSO.

  1. Enable Optimizely in Metorial. In your Metorial portal, enable the Optimizely MCP server and sign in with the account that owns the data. Access stays governed by your team policies.
  2. Add a custom connector. Open Customize, then Connectors. Select Add, then Custom, then Web.
  3. Paste your Metorial MCP URL. Name it Metorial, paste your Magic MCP URL (<your-magic-mcp-url>) and continue.
  4. Sign in. Select Add and sign in to load Optimizely tools.

Run Optimizely through the Metorial gateway

One governed layer for every app your agents reach, not a separate connector per tool.

  • Give Optimizely and every other app to your whole team through one MCP gateway, behind your SSO.
  • Scope which teams and agents can use Optimizely tools with role-based access control, and trace every call.
  • Prefer to run it yourself? Metorial is open source and self-hostable.

More integrations teams use with Optimizely

Notion

Create, read, update, and archive pages and databases in a Notion workspace. Manage blocks (paragraphs, lists, headings, embeds, etc.) within pages. Query databases with filters and sorts across rich property types including text, numbers, dates, selects, relations, and formulas. Search across pages and databases by title. Add and read comments on pages and blocks. Upload files to pages. Manage workspace users and retrieve user profiles.

Google Sheets

Create, read, and update spreadsheets and their cell data. Read and write values to individual cells, ranges, or multiple ranges using A1 notation or named ranges. Apply cell formatting including text styles, backgrounds, borders, number formats, and conditional formatting. Manage sheets (tabs) within a spreadsheet—add, delete, copy, rename, and reorder them. Create and manage embedded charts, pivot tables, filter views, data validation rules, protected ranges, named ranges, and merged cells. Perform batch operations to apply multiple updates atomically.

GitHub

Manage repositories, issues, and pull requests. Create and configure branches, star repositories, review code, and merge changes. Automate CI/CD workflows with GitHub Actions, manage workflow runs, secrets, and artifacts. Track issues with labels, milestones, and assignees. Search across code, repositories, issues, and users. Manage organizations, teams, and memberships. Create and manage projects, gists, packages, deployments, and environments. Access security alerts including code scanning, secret scanning, and Dependabot alerts. Read and write file contents in repositories. Manage webhooks, notifications, and codespaces.

Salesforce

Manage CRM data including Accounts, Contacts, Leads, Opportunities, Cases, and custom objects. Create, read, update, and delete records. Query data using SOQL and search across objects using SOSL. Perform bulk data operations for large-scale imports, exports, and migrations. Execute composite requests to batch multiple operations in a single API call. Access analytics, reports, and dashboards. Manage files and attachments associated with records. Interact with Chatter feeds, posts, and groups for social collaboration. Manage org metadata including custom objects, fields, layouts, and workflows. Query data using GraphQL for precise data retrieval across related objects.

Apolloio

Search and prospect B2B contacts and companies from a database of over 275 million people and 70 million organizations. Enrich people and company data with emails, phone numbers, and firmographic details. Create and manage contacts, accounts, deals, and tasks. Add contacts to email sequences and manage sequence statuses. Log and search call records. Perform bulk operations for contact creation, account creation, task creation, and data enrichment.

Sharepoint

Manage SharePoint sites, document libraries, lists, and files. Create, read, update, and delete lists and list items with custom columns. Resolve site users to numeric Person/Group LookupId values. Upload, download, move, copy, and version files in document libraries. Search across sites, files, folders, lists, and list items using Microsoft Search. Manage permissions at site, list, and item levels with granular access control. Define and manage content types and site columns. Retrieve site properties and search for sites across Microsoft 365.

Technical notes for Optimizely

Manage A/B testing experiments, feature flags, and content across Optimizely's digital experience platform. Create and configure web experiments, feature rollouts, and flag rulesets with traffic allocation. Manage content marketing workflows including tasks, campaigns, assets, briefs, and publishing events. Upload and organize digital assets in folders with permissions. Send and track email marketing campaigns with recipient lists, target groups, and opt-in processes. Access real-time email engagement events including opens, clicks, bounces, and unsubscribes. Manage CMS content items, content types, and site definitions. Query indexed content via GraphQL with filtering, sorting, and faceting. Integrate customer data through ODP including profiles, events, segments, and real-time audience segmentation. Export raw experimentation event data for analysis.

Frequently asked questions

Common questions about connecting Optimizely to AI agents with Metorial.

  1. How many tools does the Optimizely MCP server have?
    The Optimizely MCP server exposes 15 tools, including Send ODP Event, Manage CMP Campaign, Manage Recipient List. Each one is governed and traced through Metorial.
  2. Optimizely exposes tools your agents call on demand; it does not publish event triggers yet. Everything still runs through one governed MCP URL.
  3. Any MCP client, including VS Code, Windsurf, Zed, OpenCode and Grok. Each one reaches the Optimizely MCP server through the same Metorial URL.
  4. Use role-based access control to decide which teams, users, and agents can use Optimizely and which of its tools they can call.
  5. Yes. Metorial is open source, so you can run the Optimizely MCP server yourself or use the hosted gateway.

Connect Optimizely to production AI agents

See how Metorial gives your team governed access to Optimizely, with tracing and security controls built in.