Connect Hubspot to AI agents

Connect Hubspot to Claude, Codex, Cursor, or other AI agents for your entire team. Metorial security, governance, observability, and gives your team a unified Magic MCP url to connect.

Supported Triggers

crm_object_changes

CRM Object Changes

[Polling fallback] Triggers when CRM objects (contacts, companies, deals, tickets) are created or modified in HubSpot. Polls for recently modified records. Prefer CRM Object Changes (Webhook) when HubSpot app webhooks are configured.

crm_object_webhook

CRM Object Changes (Webhook)

Receives HubSpot CRM webhooks (legacy subscription payloads) as JSON POST to the Slates webhook URL. Configure the target URL in your HubSpot developer app webhook settings. Parses `subscriptionType` and `objectId`, then loads the object via the CRM API. Complements polling.

More integrations teams use with Hubspot

Salesforce

Manage CRM data including Accounts, Contacts, Leads, Opportunities, Cases, and custom objects. Create, read, update, and delete records. Query data using SOQL and search across objects using SOSL. Perform bulk data operations for large-scale imports, exports, and migrations. Execute composite requests to batch multiple operations in a single API call. Access analytics, reports, and dashboards. Manage files and attachments associated with records. Interact with Chatter feeds, posts, and groups for social collaboration. Subscribe to real-time change events via Change Data Capture and Platform Events. Manage org metadata including custom objects, fields, layouts, and workflows. Query data using GraphQL for precise data retrieval across related objects.

Apolloio

Search and prospect B2B contacts and companies from a database of over 275 million people and 70 million organizations. Enrich people and company data with emails, phone numbers, and firmographic details. Create and manage contacts, accounts, deals, and tasks. Add contacts to email sequences and manage sequence statuses. Log and search call records. Perform bulk operations for contact creation, account creation, task creation, and data enrichment.

Attio

Manage a customizable CRM workspace including records, lists, notes, tasks, and comments. Create, read, update, delete, and search records across standard and custom objects (people, companies, deals). Upsert records using unique attributes to avoid duplicates. Organize records into lists (e.g., sales pipelines) and manage list entries. Create and manage notes attached to records, assign and complete tasks, and handle threaded comments. Configure the data model by defining custom objects and attributes. Access workspace member information, meeting data, and call recording transcripts. Subscribe to real-time webhook events for records, lists, notes, tasks, comments, and more.

Dataforseo

Retrieve practical DataForSEO API v3 data for SEO, SEM, ecommerce, business listings, Google Play apps, content analysis, and AI optimization. Supports Google/Bing/Yahoo/YouTube organic SERP live search, Google Ads keyword metrics, DataForSEO Labs keyword and domain intelligence, backlinks, OnPage audits and results, domain analytics, Google Shopping and Amazon Merchant tasks, Business Listings and Google Reviews, Google Play App Data tasks, and AI keyword, LLM mentions, and live LLM response benchmarking.

Item

Manage people, companies, and custom objects in item. Query shared views, inspect schema, batch upsert records, list users, and trigger webhook-based skills.

Calendly

List, retrieve, and cancel scheduled events. Book meetings programmatically on behalf of invitees using available time slots. Retrieve event types and their configurations. Query user availability, available time slots, busy times, and availability schedules. Create single-use scheduling links with optional overrides. List and manage invitees, mark no-shows, and access custom question responses and UTM tracking data. Manage organization memberships, invite or remove users. Retrieve routing form configurations and submissions. Subscribe to webhooks for new bookings, cancellations, and routing form submissions.

How to use Hubspot on Metorial

Automate HubSpot Ticket Creation from Agent Mail Inbound Emails

When support emails arrive in an Agent Mail inbox, extract key details, check for existing HubSpot contacts, create a support ticket, and send an automated acknowledgment reply—all without human triage.

Client Account Health Monitoring for Customer Success

Pull CRM data on accounts approaching renewal, cross-reference support ticket history, and generate a prioritized health report posted to Slack so customer success managers know which accounts need immediate attention.

Coordinate Hardware Field Support Cases Across HubSpot and Slack

When a field support case is escalated in HubSpot, automatically gather device and customer context, create a dedicated Slack channel for the case team, and post a structured briefing so field engineers can collaborate immediately.

Create Typeform Intake Forms Dynamically Based on HubSpot Deal Properties

When a new deal reaches a specific stage in HubSpot, the agent reads the deal's product and tier details, dynamically creates a customized Typeform intake questionnaire tailored to that deal, and sends the form link to the contact via a HubSpot note.

Customer Feedback Form to HubSpot Ticket and CRM Update

Collect structured customer feedback through Typeform, automatically create HubSpot support tickets, update contact records with sentiment data, and route high-priority responses to the right team members.

Domain Research and Prospect Qualification for Business Development

Research a prospect's domain to retrieve technology stack, keyword rankings, and backlink profile, then validate their contact email and enrich company data before creating a qualified record in the CRM.

Draft and Schedule Outreach Sequences via Agent Mail with HubSpot Tracking

Build and execute multi-step outreach email sequences using Agent Mail for delivery while logging each touchpoint back to HubSpot contact records so sales teams have full engagement visibility.

Inbound Lead Qualification and CRM Enrichment

When a new lead comes in, automatically validate their contact details, enrich company data, and create or update records in HubSpot with verified information before routing to the right rep.

Mailchimp Campaign Drafting and Audience Segmentation from HubSpot Data

Pull segmented contact lists from HubSpot based on lifecycle stage and deal activity, sync them into Mailchimp audiences, and draft targeted email campaigns with the right content for each segment to improve campaign relevance.

New Lead Qualification and Deal Creation from HubSpot Form Submissions

Process new HubSpot contact submissions, score leads against qualification criteria, create deals for qualified leads, and route unqualified contacts into the appropriate nurture sequence automatically.

Onboard New HubSpot Contacts with a Calendly Scheduling Link

When new leads are created in HubSpot, sales teams often delay follow-up because scheduling a first meeting requires back-and-forth email. This workflow detects new HubSpot contacts, creates a personalized Calendly scheduling link, and sends a follow-up email through Gmail so prospects can book immediately.

Onboard New HubSpot Contacts with Welcome Emails via Agent Mail

When a new contact is added to HubSpot, automatically send a personalized welcome email through Agent Mail, label the conversation for tracking, and update the contact record with the onboarding touchpoint.

Onboard New Sales Contacts from Email Introductions into HubSpot

Parse inbound introduction emails received by the sales team, extract contact and company information, and create or update CRM records in HubSpot so no relationship falls through the cracks.

Prospect Research and CRM Enrichment Pipeline

Automatically search for target accounts, enrich contact data, and create structured records in HubSpot to keep your CRM accurate and sales-ready without manual data entry.

Qualify and Enrich Inbound HubSpot Leads with Web Research

When new leads arrive in HubSpot, research their company online, enrich the contact record with firmographic data, and update the deal stage so sales reps focus only on well-qualified opportunities.

Technical notes for Hubspot

Create, read, update, and delete CRM objects including contacts, companies, deals, tickets, and custom objects. Manage associations between CRM records. Track engagements such as calls, emails, meetings, notes, and tasks. Send transactional and marketing emails, manage campaigns, and handle subscription preferences. Build and manage marketing workflows, sequences, and automation actions. Manage CMS content including blog posts, landing pages, and HubDB tables. Handle commerce data including products, orders, invoices, quotes, and payments. Create and manage contact lists for segmentation. Configure deal, ticket, and order pipelines with custom stages. Search and filter CRM records. Bulk import and export CRM data. Manage users, teams, and account settings. Subscribe to webhooks for real-time notifications on object creation, deletion, property changes, merges, and association changes.

Connect Hubspot to production AI agents

See how Metorial gives Hubspot access the governance, tracing, and security controls teams need.

Frequently asked questions

Common questions about connecting Hubspot to AI agents with Metorial.

  1. Can Metorial connect Hubspot to AI agents?
    Yes. Metorial connects AI agents to Hubspot through a governed integration layer, so teams can use the provider while keeping access controlled and observable.
  2. Metorial is MCP compatible and lets teams expose approved provider tools to MCP-capable agents and clients through a controlled access layer.
  3. Metorial applies policies across users, groups, providers, agents, and individual tools, then records the context around every agent interaction.
  4. Yes. Metorial records provider activity so teams can inspect tool calls, troubleshoot integrations, and give security teams the visibility they need.