Keyword MCP server

Connect Keyword to Claude, ChatGPT, Cursor, Claude Code, Codex, Gemini, GitHub Copilot and any other MCP client, for your whole team. Metorial adds security, governance, and tracing, and gives everyone one Magic MCP URL to connect.

What you can do with the Keyword MCP server

Ask your agent in plain language. Each of these maps to a real tool on the server.

  • Use the list projects tool in Keyword
  • Use the manage project tool in Keyword
  • Use the manage keywords tool in Keyword
  • Use the get keyword metrics tool in Keyword
  • Use the get ai sentiment analysis tool in Keyword
  • Use the get ai search terms tool in Keyword

Supported Tools

list_projects

List Projects

Retrieve all active tracking projects in your Keyword.com account. Each project groups keywords, domains, and tracking settings together. Use this to discover available projects before working with keywords or rankings.

manage_project

Manage Project

Create, archive, restore, or delete a tracking project. Projects are top-level containers that group keywords, domains, and tracking settings. Use **create** to set up a new project, **archive** to deactivate it, **restore** to reactivate an archived project, or **delete** to permanently remove it.

manage_keywords

Manage Keywords

Add new keywords to track or delete existing keywords from a project. When adding, configure the domain, search region, language, device type, and tags for each keyword. Use this for bulk keyword management within a project.

get_keyword_metrics

Get Keyword Metrics

Retrieve keyword movement metrics for a project, showing how many keywords moved up, down, or stayed the same across various timeframes. Useful for understanding overall ranking trends and share of voice at a project level.

get_ai_sentiment

Get AI Sentiment Analysis

Retrieve sentiment analytics for an AI Visibility domain. Shows how AI search engines perceive and present your brand, including brand sentiment aggregates, keyword clouds, and engine-specific sentiment breakdowns. Filter by topics or search terms.

get_ai_search_terms

Get AI Search Terms

Retrieve all search terms tracked for an AI Visibility domain. Shows which queries are being monitored across AI search engines, along with their status, update interval, region, and execution timestamps.

get_ai_citations

Get AI Citations

Retrieve citation analytics for an AI Visibility domain. Shows which URLs and domains are being cited by AI search engines, with engine-specific breakdowns, brand analysis, and competitor comparisons. Useful for understanding your content's authority in AI search results.

get_ai_metrics

Get AI Visibility Metrics

Retrieve comprehensive AI visibility metrics for a tracked domain, including visibility scores, sentiment, mentions, citations, position metrics, and detection rates across AI search platforms (ChatGPT, Perplexity, AI Mode, Gemini). Filter by topics, search terms, engines, and timeframes.

refresh_keywords

Refresh Keywords

Trigger an on-demand refresh of keyword rankings for one or more projects. This updates rankings immediately rather than waiting for the next scheduled update. Limited by your plan's refresh quota.

get_project_regions

Get Project Regions

List all tracked search regions for a project, including the Google region, language, and keyword counts per region. Useful for understanding the geographic scope of your keyword tracking.

list_keywords

List Keywords

Retrieve tracked keywords for a project with their current rankings, search volume, SERP features, and trend data. Supports pagination and date filtering. Use this to get an overview of all keywords in a project and their performance.

list_ai_domains

List AI Visibility Domains

Retrieve all domains tracked by the AI Visibility Tracker. These are the domains monitored for brand visibility across AI search platforms like ChatGPT, Perplexity, AI Mode, and Gemini. Use this to discover tracked domains before querying metrics or search terms.

get_keyword_rankings

Get Keyword Rankings

Retrieve detailed ranking data for a specific keyword or ranking history for multiple keywords. Use with a single keyword to get full details including SERP features and search intent, or with multiple keyword IDs to get historical ranking charts.

get_ai_domain

Get AI Visibility Domain

Retrieve a tracked AI Visibility domain by its ID. Call list_ai_domains to discover domain IDs.

get_share_of_voice

Get Share of Voice

Retrieve the latest top 10 competing domains by share of voice for a tracking project or group, including estimated clicks, percentages, and monthly changes. Call list_projects to discover project names.

who_am_i

Get Current Account

Identify the authenticated Keyword.com account and inspect its plan and keyword usage. Authentication secrets are excluded.

get_project

Get Project

Retrieve one tracking project or group, including its numeric project ID, tags, keyword counts, and settings. Call list_projects to discover project names. For groups use the full Parent[sub]Child name.

get_keyword_competitors

Get Keyword Competitors

Retrieve daily competitor SERP results for a tracked keyword over a date range. Includes ranking URLs and titles. Call list_keywords to discover keyword IDs.

update_keyword

Update Keyword

Update a tracked keyword without deleting its ranking history. Change its text, tracked URL, matching rules, complete tag set, baseline, favorite state, status, or move it to another project/group. Call list_projects and list_keywords to discover names and IDs.

Connect Keyword to your AI client

Every client uses the same Magic MCP URL, and so does any other MCP client. Add it once and sign in with SSO.

  1. Enable Keyword in Metorial. In your Metorial portal, enable the Keyword MCP server and sign in with the account that owns the data. Access stays governed by your team policies.
  2. Add a custom connector. Open Customize, then Connectors. Select Add, then Custom, then Web.
  3. Paste your Metorial MCP URL. Name it Metorial, paste your Magic MCP URL (<your-magic-mcp-url>) and continue.
  4. Sign in. Select Add and sign in to load Keyword tools.

Run Keyword through the Metorial gateway

One governed layer for every app your agents reach, not a separate connector per tool.

  • Give Keyword and every other app to your whole team through one MCP gateway, behind your SSO.
  • Scope which teams and agents can use Keyword tools with role-based access control, and trace every call.
  • Prefer to run it yourself? Metorial is open source and self-hostable.

More integrations teams use with Keyword

GitHub

Manage repositories, issues, and pull requests. Create and configure branches, star repositories, review code, and merge changes. Automate CI/CD workflows with GitHub Actions, manage workflow runs, secrets, and artifacts. Track issues with labels, milestones, and assignees. Search across code, repositories, issues, and users. Manage organizations, teams, and memberships. Create and manage projects, gists, packages, deployments, and environments. Access security alerts including code scanning, secret scanning, and Dependabot alerts. Read and write file contents in repositories. Manage webhooks, notifications, and codespaces.

Salesforce

Manage CRM data including Accounts, Contacts, Leads, Opportunities, Cases, and custom objects. Create, read, update, and delete records. Query data using SOQL and search across objects using SOSL. Perform bulk data operations for large-scale imports, exports, and migrations. Execute composite requests to batch multiple operations in a single API call. Access analytics, reports, and dashboards. Manage files and attachments associated with records. Interact with Chatter feeds, posts, and groups for social collaboration. Manage org metadata including custom objects, fields, layouts, and workflows. Query data using GraphQL for precise data retrieval across related objects.

Apolloio

Search and prospect B2B contacts and companies from a database of over 275 million people and 70 million organizations. Enrich people and company data with emails, phone numbers, and firmographic details. Create and manage contacts, accounts, deals, and tasks. Add contacts to email sequences and manage sequence statuses. Log and search call records. Perform bulk operations for contact creation, account creation, task creation, and data enrichment.

Sharepoint

Manage SharePoint sites, document libraries, lists, and files. Create, read, update, and delete lists and list items with custom columns. Resolve site users to numeric Person/Group LookupId values. Upload, download, move, copy, and version files in document libraries. Search across sites, files, folders, lists, and list items using Microsoft Search. Manage permissions at site, list, and item levels with granular access control. Define and manage content types and site columns. Retrieve site properties and search for sites across Microsoft 365.

Hubspot

Create, read, update, and delete CRM objects including contacts, companies, deals, tickets, and custom objects. Manage associations between CRM records. Track engagements such as calls, emails, meetings, notes, and tasks. Send transactional and marketing emails, manage campaigns, and handle subscription preferences. Build and manage marketing workflows, sequences, and automation actions. Manage CMS content including blog posts, landing pages, and HubDB tables. Handle commerce data including products, orders, invoices, quotes, and payments. Create and manage contact lists for segmentation. Configure deal, ticket, and order pipelines with custom stages. Search and filter CRM records. Bulk import and export CRM data. Manage users, teams, and account settings.

Airtable

Create, read, update, and delete records in Airtable bases and tables. Manage base schemas including creating tables and fields. Filter records using formulas, sort by fields, and scope queries to specific views. Upsert records to find, create, or update in a single call. Upload attachments to records, read and write record comments, list accessible bases, and receive real-time base change events through webhooks.

Technical notes for Keyword

Track keyword rankings across Google SERP and AI search platforms. Create and manage tracking projects, monitor keyword positions by location and device type, and retrieve historical SERP data. Analyze share of voice, competitor visibility, search volume, and search intent. Track brand visibility across AI platforms including ChatGPT, Perplexity, AI Mode, and Gemini. Retrieve account usage, project details, competitor SERPs, and ranking history.

Frequently asked questions

Common questions about connecting Keyword to AI agents with Metorial.

  1. How many tools does the Keyword MCP server have?
    The Keyword MCP server exposes 19 tools, including List Projects, Manage Project, Manage Keywords. Each one is governed and traced through Metorial.
  2. Keyword exposes tools your agents call on demand; it does not publish event triggers yet. Everything still runs through one governed MCP URL.
  3. Any MCP client, including VS Code, Windsurf, Zed, OpenCode and Grok. Each one reaches the Keyword MCP server through the same Metorial URL.
  4. Use role-based access control to decide which teams, users, and agents can use Keyword and which of its tools they can call.
  5. Yes. Metorial is open source, so you can run the Keyword MCP server yourself or use the hosted gateway.

Connect Keyword to production AI agents

See how Metorial gives your team governed access to Keyword, with tracing and security controls built in.