delete_ad
Delete Ad
Delete an ad. This sets the ad status to DELETED.
delete_ad
Delete an ad. This sets the ad status to DELETED.
get_ad
Retrieve detailed information about a specific ad by its ID.
list_campaigns
Retrieve campaigns from the configured ad account. Supports pagination and filtering by status. Use this to browse existing campaigns and get their IDs for further operations.
search_ad_library
Search Meta's public Ad Library for ads running across Facebook, Instagram, Messenger, and WhatsApp. Useful for competitive research and market analysis. Returns publicly available ad data including creative text, page info, and estimated reach. **Note:** The Ad Library does not provide private performance KPIs. Spend and impressions are broad ranges, not precise figures.
delete_custom_audience
Delete a custom audience. This cannot be undone.
get_custom_audience
Retrieve detailed information about a specific custom audience.
get_leads
Retrieve submitted lead data from a lead generation form. Returns user-submitted field data along with associated ad and campaign information. Requires leads_retrieval permission.
list_custom_audiences
Retrieve custom audiences from the ad account. Custom audiences enable targeting specific groups of people based on customer data, website traffic, app activity, or engagement.
list_ad_sets
Retrieve ad sets from the ad account or a specific campaign. Ad sets define targeting, budget, schedule, and optimization settings.
update_campaign
Update an existing campaign's settings including name, status, budget, and bid strategy. Only provided fields will be updated.
delete_ad_set
Delete an ad set. This sets the ad set status to DELETED.
create_ad_creative
Create a new ad creative. Creatives are immutable once created — to make changes, create a new creative. Supports link ads, image ads, and video ads via the objectStorySpec parameter.
create_custom_audience
Create a new custom audience. After creation, add users to it using the "Add Users to Audience" tool. You can create up to 500 custom audiences per ad account.
delete_campaign
Delete a campaign. This sets the campaign status to DELETED. Deleted campaigns cannot be reactivated.
update_ad
Update an existing ad's name, status, or creative. Only provided fields will be updated.
add_users_to_audience
Add users to an existing custom audience using hashed identifiers. All PII (emails, phone numbers, etc.) must be SHA-256 hashed before sending. Meta will match these against their user database.
get_insights
Query performance metrics (impressions, clicks, spend, conversions, ROAS, etc.) at account, campaign, ad set, or ad level. Supports date ranges, time breakdowns, and dimensional breakdowns (age, gender, country, platform, placement, etc.). Use **objectId** to scope to a specific campaign/ad set/ad, or omit it to get account-level data. Use **level** to aggregate data at a specific level within the hierarchy.
get_campaign
Retrieve detailed information about a specific campaign by its ID.
list_ads
Retrieve ads from the ad account or a specific ad set. Ads are the actual creatives people see, combining an ad creative with an ad set's targeting.
create_ad_set
Create a new ad set within a campaign. Ad sets control targeting, budget, schedule, and optimization. The targeting object follows Meta's targeting spec format.
update_ad_set
Update an existing ad set's settings including targeting, budget, schedule, and status. Only provided fields will be updated.
create_ad
Create a new ad within an ad set. An ad links an ad creative to an ad set. You must first create an ad creative, then reference it here.
create_campaign
Create a new advertising campaign. Campaigns are the top-level container in Meta's ad hierarchy defining the objective. After creating a campaign, create ad sets and ads within it.
send_conversion_events
Send server-side conversion events via the Conversions API. This is the server-side alternative to Meta Pixel for tracking purchases, leads, and other conversions. Supports deduplication with browser-based pixel events via eventId. Events are sent to a dataset/pixel ID and used for ad optimization, targeting, and measurement.
list_lead_forms
Retrieve lead generation forms from a Facebook Page. Lead forms are used with lead ad campaigns to capture user information directly on Facebook/Instagram.
get_ad_set
Retrieve detailed information about a specific ad set including its targeting configuration.
get_ad_creative
Retrieve detailed information about a specific ad creative.
list_ad_creatives
Retrieve ad creatives from the ad account. Creatives define the visual and text content of ads. Use this to browse existing creatives for reuse or reference.
Create, manage, and optimize ad campaigns across Facebook, Instagram, Messenger, and WhatsApp. Build and configure campaigns, ad sets, and ads with targeting, budgets, and creatives. Retrieve performance insights including impressions, clicks, spend, conversions, and ROAS with configurable breakdowns. Manage custom audiences from customer data, website traffic, or app activity, and create lookalike audiences. Upload and manage ad creatives including images, videos, and carousels. Send server-side conversion events via the Conversions API. Manage product catalogs for dynamic ads. Retrieve lead ad submissions. Access the public Ad Library for competitive research. Receive webhooks for ad account status changes and lead generation events.
Common questions about connecting Meta Ads to AI agents with Metorial.