Instagram MCP server

Connect Instagram to Claude, ChatGPT, Cursor, Claude Code, Codex, Gemini, GitHub Copilot and any other MCP client, for your whole team. Metorial adds security, governance, and tracing, and gives everyone one Magic MCP URL to connect.

What you can do with the Instagram MCP server

Ask your agent in plain language. Each of these maps to a real tool on the server.

  • Use the send message tool in Instagram
  • Use the get profile tool in Instagram
  • Use the get media tool in Instagram
  • Use the search hashtags tool in Instagram
  • Use the manage comments tool in Instagram
  • Use the get mentions tool in Instagram

Supported Tools

send_message

Send Message

Send a direct message to an Instagram user, or send a private reply to a comment. Supports text messages, image attachments, and media-share attachments. Also supports fetching recent conversations.

get_profile

Get Profile

Retrieve an Instagram Business or Creator account's profile information including username, biography, follower/following counts, and media count. Can fetch your own profile or discover another business/creator account by username.

get_media

Get Media

Retrieve Instagram media. Fetch a single post by media ID for full details including carousel children, or list recent media from an account with pagination support.

search_hashtags

Search Hashtags

Search for recent or top public posts tagged with a specific hashtag. This is the only way to search public content on Instagram via the API. Returns posts with their captions, media URLs, and engagement metrics.

manage_comments

Manage Comments

Create, retrieve, reply to, delete, or hide/unhide comments on Instagram media. Also supports listing replies and enabling or disabling comments on a specific post. Use the `action` field to specify what operation to perform.

get_mentions

Get Mentions

Retrieve posts where your Instagram account has been tagged or @mentioned. Returns media where you were tagged in photos, as well as active stories.

get_insights

Get Insights

Retrieve analytics and performance insights for an Instagram account or specific media post. Account-level insights include reach, profile views, and audience metrics. Media-level insights include reach, views, saves, likes, comments, and shares.

publish_media

Publish Media

Publish media to Instagram. Supports single image posts, Reels (video), Stories, and carousel albums. Publishing follows a two-step process internally: creating a media container and then publishing it. For carousels, provide multiple image/video URLs and they will be combined automatically.

get_stories

Get Stories

Retrieve currently active (non-expired) stories from an Instagram account. Stories are only available for 24 hours after publishing.

get_publishing_limit

Get Publishing Limit

Retrieve the authenticated Instagram professional account's current API content publishing quota usage for the rolling publishing window.

Connect Instagram to your AI client

Every client uses the same Magic MCP URL, and so does any other MCP client. Add it once and sign in with SSO.

  1. Enable Instagram in Metorial. In your Metorial portal, enable the Instagram MCP server and sign in with the account that owns the data. Access stays governed by your team policies.
  2. Add a custom connector. Open Customize, then Connectors. Select Add, then Custom, then Web.
  3. Paste your Metorial MCP URL. Name it Metorial, paste your Magic MCP URL (<your-magic-mcp-url>) and continue.
  4. Sign in. Select Add and sign in to load Instagram tools.

Run Instagram through the Metorial gateway

One governed layer for every app your agents reach, not a separate connector per tool.

  • Give Instagram and every other app to your whole team through one MCP gateway, behind your SSO.
  • Scope which teams and agents can use Instagram tools with role-based access control, and trace every call.
  • Prefer to run it yourself? Metorial is open source and self-hostable.

More integrations teams use with Instagram

Google Sheets

Create, read, and update spreadsheets and their cell data. Read and write values to individual cells, ranges, or multiple ranges using A1 notation or named ranges. Apply cell formatting including text styles, backgrounds, borders, number formats, and conditional formatting. Manage sheets (tabs) within a spreadsheet—add, delete, copy, rename, and reorder them. Create and manage embedded charts, pivot tables, filter views, data validation rules, protected ranges, named ranges, and merged cells. Perform batch operations to apply multiple updates atomically.

GitHub

Manage repositories, issues, and pull requests. Create and configure branches, star repositories, review code, and merge changes. Automate CI/CD workflows with GitHub Actions, manage workflow runs, secrets, and artifacts. Track issues with labels, milestones, and assignees. Search across code, repositories, issues, and users. Manage organizations, teams, and memberships. Create and manage projects, gists, packages, deployments, and environments. Access security alerts including code scanning, secret scanning, and Dependabot alerts. Read and write file contents in repositories. Manage webhooks, notifications, and codespaces.

Salesforce

Manage CRM data including Accounts, Contacts, Leads, Opportunities, Cases, and custom objects. Create, read, update, and delete records. Query data using SOQL and search across objects using SOSL. Perform bulk data operations for large-scale imports, exports, and migrations. Execute composite requests to batch multiple operations in a single API call. Access analytics, reports, and dashboards. Manage files and attachments associated with records. Interact with Chatter feeds, posts, and groups for social collaboration. Manage org metadata including custom objects, fields, layouts, and workflows. Query data using GraphQL for precise data retrieval across related objects.

Apolloio

Search and prospect B2B contacts and companies from a database of over 275 million people and 70 million organizations. Enrich people and company data with emails, phone numbers, and firmographic details. Create and manage contacts, accounts, deals, and tasks. Add contacts to email sequences and manage sequence statuses. Log and search call records. Perform bulk operations for contact creation, account creation, task creation, and data enrichment.

Sharepoint

Manage SharePoint sites, document libraries, lists, and files. Create, read, update, and delete lists and list items with custom columns. Resolve site users to numeric Person/Group LookupId values. Upload, download, move, copy, and version files in document libraries. Search across sites, files, folders, lists, and list items using Microsoft Search. Manage permissions at site, list, and item levels with granular access control. Define and manage content types and site columns. Retrieve site properties and search for sites across Microsoft 365.

Hubspot

Create, read, update, and delete CRM objects including contacts, companies, deals, tickets, and custom objects. Manage associations between CRM records. Track engagements such as calls, emails, meetings, notes, and tasks. Send transactional and marketing emails, manage campaigns, and handle subscription preferences. Build and manage marketing workflows, sequences, and automation actions. Manage CMS content including blog posts, landing pages, and HubDB tables. Handle commerce data including products, orders, invoices, quotes, and payments. Create and manage contact lists for segmentation. Configure deal, ticket, and order pipelines with custom stages. Search and filter CRM records. Bulk import and export CRM data. Manage users, teams, and account settings.

Technical notes for Instagram

Publish photos, videos, Reels, Stories, and carousels to Instagram. Retrieve and manage media with metadata such as captions, timestamps, and permalinks. Moderate comments by creating, replying, deleting, hiding, or disabling them. Inspect current API content publishing quota usage. Access account and media-level insights including reach, views, saves, likes, comments, shares, and audience demographics. Search public posts by hashtag. Discover and retrieve mentions of your brand and other business/creator account profiles. Send and receive direct messages including text, media, and story replies within the 24-hour messaging window. Tag products on media for commerce. Receive real-time webhook notifications for new comments, mentions, story insights, and incoming messages.

Frequently asked questions

Common questions about connecting Instagram to AI agents with Metorial.

  1. How many tools does the Instagram MCP server have?
    The Instagram MCP server exposes 10 tools, including Send Message, Get Profile, Get Media. Each one is governed and traced through Metorial.
  2. Instagram exposes tools your agents call on demand; it does not publish event triggers yet. Everything still runs through one governed MCP URL.
  3. Any MCP client, including VS Code, Windsurf, Zed, OpenCode and Grok. Each one reaches the Instagram MCP server through the same Metorial URL.
  4. Use role-based access control to decide which teams, users, and agents can use Instagram and which of its tools they can call.
  5. Yes. Metorial is open source, so you can run the Instagram MCP server yourself or use the hosted gateway.

Connect Instagram to production AI agents

See how Metorial gives your team governed access to Instagram, with tracing and security controls built in.