Publish Instagram Content and Track Engagement Performance

Publish planned posts and Reels to Instagram on a schedule, then retrieve post-level engagement insights and send a performance summary to a Slack channel for the marketing team.

How the workflow runs

The scenario uses specific integration tools at each step, while Metorial keeps access scoped and visible.

  1. 1

    Publish approved content to Instagram

    Publish queued image, Reel, or carousel posts at their scheduled times using the pre-approved captions and media URLs.

    • meta-instagram:publish_media
  2. 2

    Moderate comments on recent posts

    Review comments on recently published posts and hide or remove any that violate community guidelines.

    • meta-instagram:manage_comments
  3. 3

    Retrieve engagement metrics for recent posts

    Fetch reach, views, likes, comments, and saves for each post published in the reporting window.

    • meta-instagram:get_insights
  4. 4

    Post a performance summary to Slack

    Compile engagement metrics into a ranked summary by reach and schedule it to be posted to the marketing channel at the team's preferred review time.

    • slack:send_message
    • slack:schedule_message

Integrations used in this scenario

meta-instagram

Publish Media

Publish scheduled photos, Reels, or carousel posts to Instagram.

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meta-instagram

Get Insights

Retrieve reach, views, likes, comments, and saves for each post.

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meta-instagram

Manage Comments

Review and moderate comments on published posts.

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slack

Send Message

Post the performance summary to the marketing Slack channel.

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slack

Schedule Message

Schedule the performance digest for a consistent weekly delivery time.

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Connected systems

Integration

Instagram

Publish photos, videos, Reels, Stories, and carousels to Instagram. Retrieve and manage media with metadata such as captions, timestamps, and permalinks. Moderate comments by creating, replying, deleting, hiding, or disabling them. Inspect current API content publishing quota usage. Access account and media-level insights including reach, views, saves, likes, comments, shares, and audience demographics. Search public posts by hashtag. Discover and retrieve mentions of your brand and other business/creator account profiles. Send and receive direct messages including text, media, and story replies within the 24-hour messaging window. Tag products on media for commerce. Receive real-time webhook notifications for new comments, mentions, story insights, and incoming messages.

View Instagram

Integration

Slack

Slack: connect with bot OAuth or user OAuth. Send, update, delete, and schedule messages; list and cancel scheduled messages; open DMs and group DMs; manage conversations, members, files, reactions, pins, bookmarks, reminders, user groups, and user status; search messages and files with user scopes; and retrieve user, conversation, and workspace info.

View Slack

Expected outcomes

Outcome 1

Content is published consistently without manual platform logins

Metorial keeps the workflow connected, governed, and traceable across the systems involved.

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Outcome 2

Comment moderation runs automatically after each post goes live

Metorial keeps the workflow connected, governed, and traceable across the systems involved.

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Outcome 3

Marketing teams receive a weekly engagement digest in Slack

Metorial keeps the workflow connected, governed, and traceable across the systems involved.

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Outcome 4

Post performance data is available for review without exporting from Instagram manually

Metorial keeps the workflow connected, governed, and traceable across the systems involved.

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How Metorial powers this scenario

Metorial is the governed connection layer between your AI agents and the tools your company runs on. It turns workflows like publish instagram content and track engagement performance into something you can deploy quickly, safely, and at scale.

Fast

Ready for your entire team

Connect 1000+ verified integrations through one Magic MCP URL instead of building and maintaining bespoke connectors for each system in this workflow.

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Secure

Guardrails on every action

Protoguard inspects every message and tool call for prompt injection and policy violations before an agent touches your systems.

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Enterprise

SSO, policies, and audit trails

Agents act on real identity under company SSO, with per-user and per-group access policies and a complete, searchable record of everything that happens.

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Team ready

Reusable across your org

Package this workflow as a skill, attach the tools it needs, and let teammates run it through Portals — governed by admins, owned by the people who do the work.

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Products behind this workflow

The Metorial products that connect, govern, and observe this scenario.

Connectivity

Integrations

Start from 1000+ verified integrations or bring your own, and give every one a governed path to your agents under existing SSO and access policies.

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Connectivity

Magic MCP

A single URL your AI client connects to. Sign in with the login you already use and your agent reaches every integration and tool you allow — no per-app setup.

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Identity

Access Control

Sign in with company SSO, set policies per user and group, and let agents act on real identity across every connected system in this workflow.

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Governance

Protoguard

Metorial’s security layer reviews every message and tool request before an agent acts — catching prompt injection and blocking anything outside your policies.

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Observability

Tracing

A complete, searchable record of everything your agents, team, and machines do across these integrations, so you can trust the workflow in production.

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Governance

Portals

Let teammates connect agents to the integrations and skills your company already uses, with admins deciding who gets access to what.

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Built for your whole team

However you adopt AI, Metorial has a path for connecting it safely.

Solution

For Agents

Give the agents behind this scenario governed access to every tool and integration they need, with one connection layer instead of bespoke glue code.

Agents solution

Solution

For Enterprise

SSO, granular access control, security review, and full audit trails so this workflow meets enterprise governance and compliance requirements.

Enterprise solution

Solution

For your Workforce

Let the people who do this work connect their own AI agents to approved integrations and reusable skills — safely, without waiting on engineering.

Workforce solution

Build this workflow with your own tools

Metorial gives teams one governed layer for connecting integrations to real production work.