Semrush MCP server

Connect Semrush to Claude, ChatGPT, Cursor, Claude Code, Codex, Gemini, GitHub Copilot and any other MCP client, for your whole team. Metorial adds security, governance, and tracing, and gives everyone one Magic MCP URL to connect.

What you can do with the Semrush MCP server

Ask your agent in plain language. Each of these maps to a real tool on the server.

  • Use the analyze traffic tool in Semrush
  • Use the get domain overview tool in Semrush
  • Use the manage site audit tool in Semrush
  • Use the manage project tool in Semrush
  • Use the manage position tracking tool in Semrush
  • Use the get domain keywords tool in Semrush

Supported Tools

analyze_traffic

Analyze Traffic

Analyze website traffic and audience data using the Semrush Trends API. Retrieve traffic summaries, historical trends, traffic sources/destinations, geo distribution, top pages, subdomains, and audience demographics. Requires a Trends API subscription.

get_domain_overview

Get Domain Overview

Retrieve a comprehensive SEO and PPC overview for a domain including organic/paid keywords count, traffic estimates, cost estimates, and ranking. Use this to quickly assess a domain's overall search visibility, or compare its organic vs paid performance. Supports pulling data from different regional databases and retrieving historical trends.

manage_site_audit

Manage Site Audit

Enable, run, and retrieve site audit results for Semrush projects. Site audits identify technical SEO issues like broken links, missing meta tags, duplicate content, and crawlability problems. Requires OAuth 2.0 authentication.

manage_project

Manage Project

Create, update, delete, or list Semrush projects. Projects are the foundation for position tracking, site audits, and other campaign-based tools. Requires an SEO Business subscription. API Key connections use the legacy Standard Projects API; OAuth connections use the legacy OAuth Projects API.

manage_position_tracking

Manage Position Tracking

Set up and manage position tracking campaigns within Semrush projects. Create campaigns, add/remove tracked keywords, and retrieve ranking reports. Requires OAuth 2.0 authentication.

get_domain_keywords

Get Domain Keywords

Retrieve organic and/or paid keywords that a domain ranks for in search results. Returns keyword positions, search volumes, traffic estimates, CPC, and competition data. Useful for understanding which keywords drive traffic to a domain and analyzing its search strategy.

get_domain_competitors

Get Domain Competitors

Find and analyze a domain's organic and/or paid search competitors. Competitors are identified by shared keyword overlap. Returns competition levels, shared keyword counts, and traffic estimates for each competitor.

manage_listing

Manage Business Listing

Manage business location data in Semrush Listing Management. Create, update, retrieve, or delete business locations that are distributed across directories. Requires OAuth 2.0 authentication and a Semrush Local Pro or Business plan. Does not consume API units.

compare_domains

Compare Domains

Compare keyword overlap between multiple domains (up to 5) to identify shared and unique keyword opportunities. Returns keywords with position data for each domain, enabling competitive gap analysis.

research_keyword

Research Keyword

Get comprehensive data for one or more keywords including search volume, CPC, competition level, keyword difficulty, SERP features, and number of results. Also supports fetching related keywords, broad match keywords, question-based keywords, and organic SERP results for deeper keyword research.

get_map_rankings

Get Map Rankings

Access Map Rank Tracker data including campaigns, keyword rankings, heatmaps, and top competitors for local map pack rankings. Available to all Semrush users without consuming API units. Requires OAuth 2.0 authentication.

get_api_unit_balance

Get API Unit Balance

Check the remaining Standard API units before requesting SEO reports. This read-only request is free and requires an API Key connection.

Connect Semrush to your AI client

Every client uses the same Magic MCP URL, and so does any other MCP client. Add it once and sign in with SSO.

  1. Enable Semrush in Metorial. In your Metorial portal, enable the Semrush MCP server and sign in with the account that owns the data. Access stays governed by your team policies.
  2. Add a custom connector. Open Customize, then Connectors. Select Add, then Custom, then Web.
  3. Paste your Metorial MCP URL. Name it Metorial, paste your Magic MCP URL (<your-magic-mcp-url>) and continue.
  4. Sign in. Select Add and sign in to load Semrush tools.

Run Semrush through the Metorial gateway

One governed layer for every app your agents reach, not a separate connector per tool.

  • Give Semrush and every other app to your whole team through one MCP gateway, behind your SSO.
  • Scope which teams and agents can use Semrush tools with role-based access control, and trace every call.
  • Prefer to run it yourself? Metorial is open source and self-hostable.

More integrations teams use with Semrush

GitHub

Manage repositories, issues, and pull requests. Create and configure branches, star repositories, review code, and merge changes. Automate CI/CD workflows with GitHub Actions, manage workflow runs, secrets, and artifacts. Track issues with labels, milestones, and assignees. Search across code, repositories, issues, and users. Manage organizations, teams, and memberships. Create and manage projects, gists, packages, deployments, and environments. Access security alerts including code scanning, secret scanning, and Dependabot alerts. Read and write file contents in repositories. Manage webhooks, notifications, and codespaces.

Salesforce

Manage CRM data including Accounts, Contacts, Leads, Opportunities, Cases, and custom objects. Create, read, update, and delete records. Query data using SOQL and search across objects using SOSL. Perform bulk data operations for large-scale imports, exports, and migrations. Execute composite requests to batch multiple operations in a single API call. Access analytics, reports, and dashboards. Manage files and attachments associated with records. Interact with Chatter feeds, posts, and groups for social collaboration. Manage org metadata including custom objects, fields, layouts, and workflows. Query data using GraphQL for precise data retrieval across related objects.

Apolloio

Search and prospect B2B contacts and companies from a database of over 275 million people and 70 million organizations. Enrich people and company data with emails, phone numbers, and firmographic details. Create and manage contacts, accounts, deals, and tasks. Add contacts to email sequences and manage sequence statuses. Log and search call records. Perform bulk operations for contact creation, account creation, task creation, and data enrichment.

Sharepoint

Manage SharePoint sites, document libraries, lists, and files. Create, read, update, and delete lists and list items with custom columns. Resolve site users to numeric Person/Group LookupId values. Upload, download, move, copy, and version files in document libraries. Search across sites, files, folders, lists, and list items using Microsoft Search. Manage permissions at site, list, and item levels with granular access control. Define and manage content types and site columns. Retrieve site properties and search for sites across Microsoft 365.

Hubspot

Create, read, update, and delete CRM objects including contacts, companies, deals, tickets, and custom objects. Manage associations between CRM records. Track engagements such as calls, emails, meetings, notes, and tasks. Send transactional and marketing emails, manage campaigns, and handle subscription preferences. Build and manage marketing workflows, sequences, and automation actions. Manage CMS content including blog posts, landing pages, and HubDB tables. Handle commerce data including products, orders, invoices, quotes, and payments. Create and manage contact lists for segmentation. Configure deal, ticket, and order pipelines with custom stages. Search and filter CRM records. Bulk import and export CRM data. Manage users, teams, and account settings.

Airtable

Create, read, update, and delete records in Airtable bases and tables. Manage base schemas including creating tables and fields. Filter records using formulas, sort by fields, and scope queries to specific views. Upsert records to find, create, or update in a single call. Upload attachments to records, read and write record comments, list accessible bases, and receive real-time base change events through webhooks.

Technical notes for Semrush

Retrieve SEO, PPC, and competitive intelligence data for domains, keywords, and backlinks. Analyze domain rankings, organic and paid search performance, traffic estimates, and competitor landscapes across regional databases. Research keywords by volume, difficulty, CPC, and related terms. Pull backlink profiles including referring domains, anchor texts, and authority scores. Access website traffic analytics, audience demographics, geo distribution, and market intelligence. Manage Semrush projects, position tracking campaigns, and site audit configurations. Update and distribute business listing data in bulk. Retrieve local map rank tracking data including heatmaps and competitor rankings.

Frequently asked questions

Common questions about connecting Semrush to AI agents with Metorial.

  1. How many tools does the Semrush MCP server have?
    The Semrush MCP server exposes 13 tools, including Analyze Traffic, Get Domain Overview, Manage Site Audit. Each one is governed and traced through Metorial.
  2. Semrush exposes tools your agents call on demand; it does not publish event triggers yet. Everything still runs through one governed MCP URL.
  3. Any MCP client, including VS Code, Windsurf, Zed, OpenCode and Grok. Each one reaches the Semrush MCP server through the same Metorial URL.
  4. Use role-based access control to decide which teams, users, and agents can use Semrush and which of its tools they can call.
  5. Yes. Metorial is open source, so you can run the Semrush MCP server yourself or use the hosted gateway.

Connect Semrush to production AI agents

See how Metorial gives your team governed access to Semrush, with tracing and security controls built in.