Snapchat MCP server

Connect Snapchat to Claude, ChatGPT, Cursor, Claude Code, Codex, Gemini, GitHub Copilot and any other MCP client, for your whole team. Metorial adds security, governance, and tracing, and gives everyone one Magic MCP URL to connect.

What you can do with the Snapchat MCP server

Ask your agent in plain language. Each of these maps to a real tool on the server.

  • Use the create media tool in Snapchat
  • Use the list ad squads tool in Snapchat
  • Use the list ad accounts tool in Snapchat
  • Use the manage audience segment tool in Snapchat
  • Use the manage ad squad tool in Snapchat
  • Use the get funding sources tool in Snapchat

Supported Tools

create_media

Create Media

Create a new media object in a Snapchat ad account. Media objects are containers for images and videos used in ad creatives. After creating the media object, upload the actual media file separately.

list_ad_squads

List Ad Squads

List all ad squads (ad sets) under a Snapchat campaign. Returns ad squad IDs, names, statuses, budgets, bids, and targeting details.

list_ad_accounts

List Ad Accounts

List all ad accounts under a Snapchat organization. Returns account IDs, names, currencies, timezones, and statuses. Use organization IDs from the List Organizations tool.

manage_audience_segment

Manage Audience Segment

Create or update a Snapchat custom audience segment. Segments can be customer lists (hashed emails, phones, mobile ad IDs), pixel-based audiences, or lookalike audiences. To create, provide **adAccountId** and segment properties. To update, also provide **segmentId**.

manage_ad_squad

Manage Ad Squad

Create or update a Snapchat ad squad (ad set) under a campaign. Ad squads define targeting, budget, bid, and schedule for a group of ads. To create, provide a **campaignId** and ad squad properties. To update, also provide an **adSquadId**.

get_funding_sources

Get Funding Sources

List all funding sources for a Snapchat organization. Returns payment methods, credit lines, and their available balances.

list_creatives

List Creatives

List all creatives under a Snapchat ad account. Returns creative IDs, names, types, headlines, and media associations.

manage_ad

Manage Ad

Create or update a Snapchat ad within an ad squad. An ad links a creative to an ad squad for delivery. To create, provide **adSquadId** and properties. To update, also provide **adId**.

delete_campaign

Delete Campaign

Permanently delete a Snapchat campaign by ID. This action cannot be undone — all associated ad squads and ads under the campaign will also be removed.

send_conversion_event

Send Conversion Event

Send web, app, or offline conversion events to Snapchat via the Conversions API (CAPI). Supports standard event types like purchases, add-to-cart, page views, sign-ups, and custom events. Events are used for ad attribution and optimization.

list_audience_segments

List Audience Segments

List all custom audience segments under a Snapchat ad account. Returns segment IDs, names, source types, user counts, and statuses.

list_ads

List Ads

List all ads under a Snapchat ad squad. Returns ad IDs, names, statuses, creative associations, and timestamps.

get_campaign_stats

Get Campaign Stats

Pull performance statistics for a Snapchat campaign, ad squad, ad, or ad account. Retrieve metrics such as impressions, swipe-ups, spend, conversions, and more with configurable granularity and time range.

list_campaigns

List Campaigns

List all campaigns under a Snapchat ad account. Returns campaign IDs, names, statuses, objectives, budgets, and schedules.

manage_creative

Manage Creative

Create or update a Snapchat ad creative. Creatives define the visual content and call-to-action for ads. Supports Snap Ads, Story Ads, Collection Ads, and more. To create, provide **adAccountId** and creative properties. To update, also provide **creativeId**.

manage_campaign

Manage Campaign

Create or update a Snapchat advertising campaign. To create a new campaign, provide an **adAccountId** and campaign properties. To update, also provide a **campaignId**. Supports setting name, status, objective, budget, and schedule.

add_users_to_segment

Add Users to Segment

Add users to a Snapchat custom audience segment using hashed identifiers. Supports SHA-256 hashed email addresses, phone numbers, and mobile advertiser IDs. Identifiers must be pre-hashed before submission.

list_organizations

List Organizations

List all Snapchat organizations accessible to the authenticated user. Returns organization IDs, names, and statuses. Use this to discover available organizations before managing ad accounts or campaigns.

manage_pixel

Manage Pixel

Create a new Snap Pixel or retrieve existing pixels for a Snapchat ad account. Snap Pixels are used to track website events for conversion tracking and audience building.

Connect Snapchat to your AI client

Every client uses the same Magic MCP URL, and so does any other MCP client. Add it once and sign in with SSO.

  1. Enable Snapchat in Metorial. In your Metorial portal, enable the Snapchat MCP server and sign in with the account that owns the data. Access stays governed by your team policies.
  2. Add a custom connector. Open Customize, then Connectors. Select Add, then Custom, then Web.
  3. Paste your Metorial MCP URL. Name it Metorial, paste your Magic MCP URL (<your-magic-mcp-url>) and continue.
  4. Sign in. Select Add and sign in to load Snapchat tools.

Run Snapchat through the Metorial gateway

One governed layer for every app your agents reach, not a separate connector per tool.

  • Give Snapchat and every other app to your whole team through one MCP gateway, behind your SSO.
  • Scope which teams and agents can use Snapchat tools with role-based access control, and trace every call.
  • Prefer to run it yourself? Metorial is open source and self-hostable.

More integrations teams use with Snapchat

GitHub

Manage repositories, issues, and pull requests. Create and configure branches, star repositories, review code, and merge changes. Automate CI/CD workflows with GitHub Actions, manage workflow runs, secrets, and artifacts. Track issues with labels, milestones, and assignees. Search across code, repositories, issues, and users. Manage organizations, teams, and memberships. Create and manage projects, gists, packages, deployments, and environments. Access security alerts including code scanning, secret scanning, and Dependabot alerts. Read and write file contents in repositories. Manage webhooks, notifications, and codespaces.

Salesforce

Manage CRM data including Accounts, Contacts, Leads, Opportunities, Cases, and custom objects. Create, read, update, and delete records. Query data using SOQL and search across objects using SOSL. Perform bulk data operations for large-scale imports, exports, and migrations. Execute composite requests to batch multiple operations in a single API call. Access analytics, reports, and dashboards. Manage files and attachments associated with records. Interact with Chatter feeds, posts, and groups for social collaboration. Manage org metadata including custom objects, fields, layouts, and workflows. Query data using GraphQL for precise data retrieval across related objects.

Apolloio

Search and prospect B2B contacts and companies from a database of over 275 million people and 70 million organizations. Enrich people and company data with emails, phone numbers, and firmographic details. Create and manage contacts, accounts, deals, and tasks. Add contacts to email sequences and manage sequence statuses. Log and search call records. Perform bulk operations for contact creation, account creation, task creation, and data enrichment.

Sharepoint

Manage SharePoint sites, document libraries, lists, and files. Create, read, update, and delete lists and list items with custom columns. Resolve site users to numeric Person/Group LookupId values. Upload, download, move, copy, and version files in document libraries. Search across sites, files, folders, lists, and list items using Microsoft Search. Manage permissions at site, list, and item levels with granular access control. Define and manage content types and site columns. Retrieve site properties and search for sites across Microsoft 365.

Hubspot

Create, read, update, and delete CRM objects including contacts, companies, deals, tickets, and custom objects. Manage associations between CRM records. Track engagements such as calls, emails, meetings, notes, and tasks. Send transactional and marketing emails, manage campaigns, and handle subscription preferences. Build and manage marketing workflows, sequences, and automation actions. Manage CMS content including blog posts, landing pages, and HubDB tables. Handle commerce data including products, orders, invoices, quotes, and payments. Create and manage contact lists for segmentation. Configure deal, ticket, and order pipelines with custom stages. Search and filter CRM records. Bulk import and export CRM data. Manage users, teams, and account settings.

Airtable

Create, read, update, and delete records in Airtable bases and tables. Manage base schemas including creating tables and fields. Filter records using formulas, sort by fields, and scope queries to specific views. Upsert records to find, create, or update in a single call. Upload attachments to records, read and write record comments, list accessible bases, and receive real-time base change events through webhooks.

Technical notes for Snapchat

Manage Snapchat advertising campaigns, creatives, and audiences. Create and update the full ad hierarchy including organizations, ad accounts, campaigns, ad squads, and ads. Upload media assets and build ad creatives across formats like Snap Ads, Story Ads, Collection Ads, and AR Lens ads. Target users by demographics, location, interests, and behaviors. Build custom audiences from customer lists, Snap Pixel events, or lookalike segments. Pull campaign performance reports with metrics such as impressions, swipe-ups, spend, and conversions at hourly, daily, or lifetime granularity. Send web, app, and offline conversion events to Snapchat via the Conversions API. Retrieve creator and business public profile data including Stories, Spotlights, and engagement statistics. Collect and retrieve leads from in-app lead generation forms. Manage organization members, roles, funding sources, billing, and Snap Pixels.

Frequently asked questions

Common questions about connecting Snapchat to AI agents with Metorial.

  1. How many tools does the Snapchat MCP server have?
    The Snapchat MCP server exposes 19 tools, including Create Media, List Ad Squads, List Ad Accounts. Each one is governed and traced through Metorial.
  2. Snapchat exposes tools your agents call on demand; it does not publish event triggers yet. Everything still runs through one governed MCP URL.
  3. Any MCP client, including VS Code, Windsurf, Zed, OpenCode and Grok. Each one reaches the Snapchat MCP server through the same Metorial URL.
  4. Use role-based access control to decide which teams, users, and agents can use Snapchat and which of its tools they can call.
  5. Yes. Metorial is open source, so you can run the Snapchat MCP server yourself or use the hosted gateway.

Connect Snapchat to production AI agents

See how Metorial gives your team governed access to Snapchat, with tracing and security controls built in.