Connect Sprout Social to AI agents

Connect Sprout Social to Claude, Codex, Cursor, or other AI agents for your entire team. Metorial security, governance, observability, and gives your team a unified Magic MCP url to connect.

Supported Tools

get_cases

Get Cases

Retrieve customer care cases from Sprout Social. Cases represent customer inquiries, issues, or engagements that may require action by a social care agent. Filter by creation time, status, priority, type, queue, assigned user, and tags.

get_listening_messages

Get Listening Messages

Retrieve earned media messages from a Sprout Social Listening Topic. Returns individual messages with their content, author, and metrics. Messages can be filtered by time range, network, sentiment, language, location, and more.

create_draft_post

Create Draft Post

Create a draft publishing post in Sprout Social intended for future publication to social networks. Posts are created on the Sprout Publishing Calendar and can target multiple profiles and scheduled times. Sprout will fan out one calendar entry per profile/time combination.

get_post_analytics

Get Post Analytics

Retrieve post-level analytics data from Sprout Social matching the Post Performance Report. Returns individual published posts with their content, metadata (tags, author, permalink), and lifetime performance metrics such as impressions, reactions, comments, shares, and video views.

get_messages

Get Messages

Retrieve messages published by or received by owned profiles in Sprout Social. Includes posts, comments, direct messages, mentions, reviews, and replies across all connected social networks. Messages include Sprout actions taken (reply, tag, complete, like) and associated case IDs.

get_profile_analytics

Get Profile Analytics

Retrieve owned profile analytics data from Sprout Social matching the Profile Performance reports. Returns daily aggregated metrics such as impressions, follower counts, engagement, and video views for profiles across X, Facebook, Threads, Instagram, LinkedIn, Pinterest, YouTube, and TikTok.

get_metadata

Get Metadata

Retrieve account metadata from Sprout Social including connected social profiles, groups, tags (labels and campaigns), users, teams, listening topics, and case queues. This data is essential for obtaining IDs needed by other operations (e.g., **customer_profile_id** values for analytics queries, **group_id** for messages, **topic_id** for listening).

upload_media

Upload Media

Upload a media file to Sprout Social from a publicly accessible URL for use with publishing posts. Returns a media ID that can be used when creating draft posts. Supports images (PNG, JPEG, GIF, WebP, HEIC, AVIF) and videos (MP4, MOV, AVI, MPEG, WebM).

get_publishing_post

Get Publishing Post

Retrieve a publishing post from Sprout Social by its ID. Returns the fanned-out representation of the post showing individual entries per profile/time combination, including delivery status and metadata.

get_listening_metrics

Get Listening Metrics

Retrieve aggregated metrics for a Sprout Social Listening Topic. Returns metrics such as total engagement, likes, replies, shares, impressions, volume, sentiment counts, and author counts. Results can be broken down by time period, sentiment, network, media type, and location.

More integrations teams use with Sprout Social

GitHub

Manage repositories, issues, and pull requests. Create and configure branches, star repositories, review code, and merge changes. Automate CI/CD workflows with GitHub Actions, manage workflow runs, secrets, and artifacts. Track issues with labels, milestones, and assignees. Search across code, repositories, issues, and users. Manage organizations, teams, and memberships. Create and manage projects, gists, packages, deployments, and environments. Access security alerts including code scanning, secret scanning, and Dependabot alerts. Read and write file contents in repositories. Manage webhooks, notifications, and codespaces.

Sharepoint

Manage SharePoint sites, document libraries, lists, and files. Create, read, update, and delete lists and list items with custom columns. Upload, download, move, copy, and version files in document libraries. Search across sites, files, folders, lists, and list items using Microsoft Search. Manage permissions at site, list, and item levels with granular access control. Define and manage content types and site columns. Subscribe to webhooks for list and library change notifications. Retrieve site properties and search for sites across Microsoft 365.

Hubspot

Create, read, update, and delete CRM objects including contacts, companies, deals, tickets, and custom objects. Manage associations between CRM records. Track engagements such as calls, emails, meetings, notes, and tasks. Send transactional and marketing emails, manage campaigns, and handle subscription preferences. Build and manage marketing workflows, sequences, and automation actions. Manage CMS content including blog posts, landing pages, and HubDB tables. Handle commerce data including products, orders, invoices, quotes, and payments. Create and manage contact lists for segmentation. Configure deal, ticket, and order pipelines with custom stages. Search and filter CRM records. Bulk import and export CRM data. Manage users, teams, and account settings. Subscribe to webhooks for real-time notifications on object creation, deletion, property changes, merges, and association changes.

Salesforce

Manage CRM data including Accounts, Contacts, Leads, Opportunities, Cases, and custom objects. Create, read, update, and delete records. Query data using SOQL and search across objects using SOSL. Perform bulk data operations for large-scale imports, exports, and migrations. Execute composite requests to batch multiple operations in a single API call. Access analytics, reports, and dashboards. Manage files and attachments associated with records. Interact with Chatter feeds, posts, and groups for social collaboration. Subscribe to real-time change events via Change Data Capture and Platform Events. Manage org metadata including custom objects, fields, layouts, and workflows. Query data using GraphQL for precise data retrieval across related objects.

Apolloio

Search and prospect B2B contacts and companies from a database of over 275 million people and 70 million organizations. Enrich people and company data with emails, phone numbers, and firmographic details. Create and manage contacts, accounts, deals, and tasks. Add contacts to email sequences and manage sequence statuses. Log and search call records. Perform bulk operations for contact creation, account creation, task creation, and data enrichment.

Discord

Send, edit, and delete messages in channels. Manage servers (guilds), channels, roles, members, invites, webhooks, threads, scheduled events, auto moderation rules, audit logs, application commands, and custom guild emojis. Add or remove users, assign roles, kick or ban members, and receive supported message, guild, channel, member, and inbound webhook triggers.

Technical notes for Sprout Social

Manage social media presence across X, Facebook, Instagram, LinkedIn, YouTube, TikTok, Pinterest, Threads, and Bluesky. Retrieve profile analytics including impressions, follower counts, engagement, and video views. Access post-level performance metrics such as reactions, comments, and shares. Retrieve messages (posts, comments, DMs, mentions, reviews) received or published by owned profiles. Create draft publishing posts with scheduled delivery times, media attachments, and tags targeting multiple profiles and networks. Upload media files for use in posts. Query social listening topics for earned media data including sentiment, engagement, and volume metrics. Manage customer care cases filtered by status, priority, type, queue, and assigned user. Retrieve account metadata including connected profiles, groups, tags, users, teams, and listening topics.

Connect Sprout Social to production AI agents

See how Metorial gives Sprout Social access the governance, tracing, and security controls teams need.

Frequently asked questions

Common questions about connecting Sprout Social to AI agents with Metorial.

  1. Can Metorial connect Sprout Social to AI agents?
    Yes. Metorial connects AI agents to Sprout Social through a governed integration layer, so teams can use the provider while keeping access controlled and observable.
  2. Metorial is MCP compatible and lets teams expose approved provider tools to MCP-capable agents and clients through a controlled access layer.
  3. Metorial applies policies across users, groups, providers, agents, and individual tools, then records the context around every agent interaction.
  4. Yes. Metorial records provider activity so teams can inspect tool calls, troubleshoot integrations, and give security teams the visibility they need.