Sprout Social MCP server

Connect Sprout Social to Claude, ChatGPT, Cursor, Claude Code, Codex, Gemini, GitHub Copilot and any other MCP client, for your whole team. Metorial adds security, governance, and tracing, and gives everyone one Magic MCP URL to connect.

What you can do with the Sprout Social MCP server

Ask your agent in plain language. Each of these maps to a real tool on the server.

  • Use the get cases tool in Sprout Social
  • Use the get listening messages tool in Sprout Social
  • Use the create draft post tool in Sprout Social
  • Use the get post analytics tool in Sprout Social
  • Use the get messages tool in Sprout Social
  • Use the get profile analytics tool in Sprout Social

Supported Tools

get_cases

Get Cases

Retrieve customer care cases from Sprout Social. Cases represent customer inquiries, issues, or engagements that may require action by a social care agent. Filter by creation time, status, priority, type, queue, assigned user, and tags.

get_listening_messages

Get Listening Messages

Retrieve earned media messages from a Sprout Social Listening Topic. Returns individual messages with their content, author, and metrics. Messages can be filtered by time range, network, sentiment, language, location, and more.

create_draft_post

Create Draft Post

Create a draft publishing post in Sprout Social intended for future publication to social networks. Posts are created on the Sprout Publishing Calendar and can target multiple profiles and scheduled times. Sprout will fan out one calendar entry per profile/time combination.

get_post_analytics

Get Post Analytics

Retrieve post-level analytics data from Sprout Social matching the Post Performance Report. Returns individual published posts with their content, metadata (tags, author, permalink), and lifetime performance metrics such as impressions, reactions, comments, shares, and video views.

get_messages

Get Messages

Retrieve messages published by or received by owned profiles in Sprout Social. Includes posts, comments, direct messages, mentions, reviews, and replies across all connected social networks. Messages include Sprout actions taken (reply, tag, complete, like) and associated case IDs.

get_profile_analytics

Get Profile Analytics

Retrieve owned profile analytics data from Sprout Social matching the Profile Performance reports. Returns daily aggregated metrics such as impressions, follower counts, engagement, and video views for profiles across X, Facebook, Threads, Instagram, LinkedIn, Pinterest, YouTube, and TikTok.

get_metadata

Get Metadata

Retrieve account metadata from Sprout Social including connected social profiles, groups, tags (labels and campaigns), users, teams, listening topics, and case queues. This data is essential for obtaining IDs needed by other operations (e.g., **customer_profile_id** values for analytics queries, **group_id** for messages, **topic_id** for listening).

upload_media

Upload Media

Upload a media file to Sprout Social from a publicly accessible URL for use with publishing posts. Returns a media ID that can be used when creating draft posts. Supports images (PNG, JPEG, GIF, WebP, HEIC, AVIF) and videos (MP4, MOV, AVI, MPEG, WebM).

get_publishing_post

Get Publishing Post

Retrieve a publishing post from Sprout Social by its ID. Returns the fanned-out representation of the post showing individual entries per profile/time combination, including delivery status and metadata.

get_listening_metrics

Get Listening Metrics

Retrieve aggregated metrics for a Sprout Social Listening Topic. Returns metrics such as total engagement, likes, replies, shares, impressions, volume, sentiment counts, and author counts. Results can be broken down by time period, sentiment, network, media type, and location.

list_customers

List Customers

Discover the Sprout customer accounts authorized by this connection. Pass a selected customerId to account-scoped operations.

get_current_user

Get Current User

Read the authenticated Sprout user identity through user-based OAuth. Personal API tokens do not support this identity endpoint; use list_customers to discover their authorized accounts.

Connect Sprout Social to your AI client

Every client uses the same Magic MCP URL, and so does any other MCP client. Add it once and sign in with SSO.

  1. Enable Sprout Social in Metorial. In your Metorial portal, enable the Sprout Social MCP server and sign in with the account that owns the data. Access stays governed by your team policies.
  2. Add a custom connector. Open Customize, then Connectors. Select Add, then Custom, then Web.
  3. Paste your Metorial MCP URL. Name it Metorial, paste your Magic MCP URL (<your-magic-mcp-url>) and continue.
  4. Sign in. Select Add and sign in to load Sprout Social tools.

Run Sprout Social through the Metorial gateway

One governed layer for every app your agents reach, not a separate connector per tool.

  • Give Sprout Social and every other app to your whole team through one MCP gateway, behind your SSO.
  • Scope which teams and agents can use Sprout Social tools with role-based access control, and trace every call.
  • Prefer to run it yourself? Metorial is open source and self-hostable.

More integrations teams use with Sprout Social

GitHub

Manage repositories, issues, and pull requests. Create and configure branches, star repositories, review code, and merge changes. Automate CI/CD workflows with GitHub Actions, manage workflow runs, secrets, and artifacts. Track issues with labels, milestones, and assignees. Search across code, repositories, issues, and users. Manage organizations, teams, and memberships. Create and manage projects, gists, packages, deployments, and environments. Access security alerts including code scanning, secret scanning, and Dependabot alerts. Read and write file contents in repositories. Manage webhooks, notifications, and codespaces.

Salesforce

Manage CRM data including Accounts, Contacts, Leads, Opportunities, Cases, and custom objects. Create, read, update, and delete records. Query data using SOQL and search across objects using SOSL. Perform bulk data operations for large-scale imports, exports, and migrations. Execute composite requests to batch multiple operations in a single API call. Access analytics, reports, and dashboards. Manage files and attachments associated with records. Interact with Chatter feeds, posts, and groups for social collaboration. Manage org metadata including custom objects, fields, layouts, and workflows. Query data using GraphQL for precise data retrieval across related objects.

Apolloio

Search and prospect B2B contacts and companies from a database of over 275 million people and 70 million organizations. Enrich people and company data with emails, phone numbers, and firmographic details. Create and manage contacts, accounts, deals, and tasks. Add contacts to email sequences and manage sequence statuses. Log and search call records. Perform bulk operations for contact creation, account creation, task creation, and data enrichment.

Sharepoint

Manage SharePoint sites, document libraries, lists, and files. Create, read, update, and delete lists and list items with custom columns. Resolve site users to numeric Person/Group LookupId values. Upload, download, move, copy, and version files in document libraries. Search across sites, files, folders, lists, and list items using Microsoft Search. Manage permissions at site, list, and item levels with granular access control. Define and manage content types and site columns. Retrieve site properties and search for sites across Microsoft 365.

Hubspot

Create, read, update, and delete CRM objects including contacts, companies, deals, tickets, and custom objects. Manage associations between CRM records. Track engagements such as calls, emails, meetings, notes, and tasks. Send transactional and marketing emails, manage campaigns, and handle subscription preferences. Build and manage marketing workflows, sequences, and automation actions. Manage CMS content including blog posts, landing pages, and HubDB tables. Handle commerce data including products, orders, invoices, quotes, and payments. Create and manage contact lists for segmentation. Configure deal, ticket, and order pipelines with custom stages. Search and filter CRM records. Bulk import and export CRM data. Manage users, teams, and account settings.

Airtable

Create, read, update, and delete records in Airtable bases and tables. Manage base schemas including creating tables and fields. Filter records using formulas, sort by fields, and scope queries to specific views. Upsert records to find, create, or update in a single call. Upload attachments to records, read and write record comments, list accessible bases, and receive real-time base change events through webhooks.

Technical notes for Sprout Social

Discover authorized customers and connected profiles. Retrieve profile and post analytics, social messages, Listening data and customer care cases, subject to provider permissions and network availability. Prepare draft calendar entries with optional schedules, media and tags; upload media for draft use. Draft creation does not publish or confirm delivery.

Frequently asked questions

Common questions about connecting Sprout Social to AI agents with Metorial.

  1. How many tools does the Sprout Social MCP server have?
    The Sprout Social MCP server exposes 12 tools, including Get Cases, Get Listening Messages, Create Draft Post. Each one is governed and traced through Metorial.
  2. Sprout Social exposes tools your agents call on demand; it does not publish event triggers yet. Everything still runs through one governed MCP URL.
  3. Any MCP client, including VS Code, Windsurf, Zed, OpenCode and Grok. Each one reaches the Sprout Social MCP server through the same Metorial URL.
  4. Use role-based access control to decide which teams, users, and agents can use Sprout Social and which of its tools they can call.
  5. Yes. Metorial is open source, so you can run the Sprout Social MCP server yourself or use the hosted gateway.

Connect Sprout Social to production AI agents

See how Metorial gives your team governed access to Sprout Social, with tracing and security controls built in.