Connect Salesforce to AI agents

Connect Salesforce to Claude, Codex, Cursor, or other AI agents for your entire team. Metorial security, governance, observability, and gives your team a unified Magic MCP url to connect.

Supported Triggers

record_changes

Record Changes

Triggers when Salesforce records of a specified object type are created, updated, or deleted. Polls for changes periodically using the updated and deleted records endpoints. Configure the object type, whether to track deletes, and optional fields to retrieve via the initial state.

new_record

New Record

Triggers when a new record is created in Salesforce for a specified object type. Uses SOQL to query for recently created records ordered by creation date. Set the objectType, fields, and optional condition in the initial state.

inbound_webhook

Inbound Webhook

Receives HTTP POST at the Slates webhook URL. Parses JSON into payload (or stores raw body if not JSON). Configure your provider to POST here when supported.

More integrations teams use with Salesforce

GitHub

Manage repositories, issues, and pull requests. Create and configure branches, star repositories, review code, and merge changes. Automate CI/CD workflows with GitHub Actions, manage workflow runs, secrets, and artifacts. Track issues with labels, milestones, and assignees. Search across code, repositories, issues, and users. Manage organizations, teams, and memberships. Create and manage projects, gists, packages, deployments, and environments. Access security alerts including code scanning, secret scanning, and Dependabot alerts. Read and write file contents in repositories. Manage webhooks, notifications, and codespaces.

Sharepoint

Manage SharePoint sites, document libraries, lists, and files. Create, read, update, and delete lists and list items with custom columns. Upload, download, move, copy, and version files in document libraries. Search across sites, files, folders, lists, and list items using Microsoft Search. Manage permissions at site, list, and item levels with granular access control. Define and manage content types and site columns. Subscribe to webhooks for list and library change notifications. Retrieve site properties and search for sites across Microsoft 365.

Hubspot

Create, read, update, and delete CRM objects including contacts, companies, deals, tickets, and custom objects. Manage associations between CRM records. Track engagements such as calls, emails, meetings, notes, and tasks. Send transactional and marketing emails, manage campaigns, and handle subscription preferences. Build and manage marketing workflows, sequences, and automation actions. Manage CMS content including blog posts, landing pages, and HubDB tables. Handle commerce data including products, orders, invoices, quotes, and payments. Create and manage contact lists for segmentation. Configure deal, ticket, and order pipelines with custom stages. Search and filter CRM records. Bulk import and export CRM data. Manage users, teams, and account settings. Subscribe to webhooks for real-time notifications on object creation, deletion, property changes, merges, and association changes.

Apolloio

Search and prospect B2B contacts and companies from a database of over 275 million people and 70 million organizations. Enrich people and company data with emails, phone numbers, and firmographic details. Create and manage contacts, accounts, deals, and tasks. Add contacts to email sequences and manage sequence statuses. Log and search call records. Perform bulk operations for contact creation, account creation, task creation, and data enrichment.

Airtable

Create, read, update, and delete records in Airtable bases and tables. Manage base schemas including creating tables and fields. Filter records using formulas, sort by fields, and scope queries to specific views. Upsert records to find, create, or update in a single call. Upload attachments to records, read and write record comments, list accessible bases, and receive real-time base change events through webhooks.

Bitbucket

Manage Git repositories, pull requests, and CI/CD pipelines on Bitbucket Cloud. Create, fork, and configure repositories within workspaces and projects. Create, review, approve, merge, and decline pull requests with inline code comments. Browse source code, list commits, and manage branches and tags. Track issues with the built-in issue tracker. Trigger, monitor, and manage Bitbucket Pipelines. List workspace members, configure repository default reviewers and branch restrictions, create and manage repository webhooks, and search code across repositories.

How to use Salesforce on Metorial

Aggregate Customer Health Signals from Salesforce and Slack for Success Reviews

Customer success managers prepare for quarterly business reviews by manually pulling together account data from multiple sources. This workflow queries Salesforce for account and opportunity data, searches Slack for recent customer mentions, and compiles a health summary ready for the QBR meeting.

Asana Project Kickoff from Salesforce Won Opportunity

When a Salesforce opportunity is marked closed-won, automatically create a structured Asana project with standard delivery sections and tasks, assign team members, and notify the delivery team so work can start without manual handoff.

Automate Salesforce Opportunity Updates from Email Conversations

Revenue teams lose deal context when key email exchanges never make it back to Salesforce. This workflow searches Outlook for recent email threads related to open opportunities, summarizes the key developments, and updates the corresponding Salesforce opportunity records to keep the CRM accurate.

Bulk Upsert Salesforce Leads into Item CRM After Web Research Enrichment

The agent pulls a list of Salesforce leads, enriches each one with web research on their company and recent activity, then bulk upserts the enriched records into Item CRM with updated fields and contact notes.

Client Account Health Monitoring for Customer Success

Pull CRM data on accounts approaching renewal, cross-reference support ticket history, and generate a prioritized health report posted to Slack so customer success managers know which accounts need immediate attention.

Enrich Salesforce Accounts with Live Web Intelligence

Keep Salesforce account records current by periodically researching each account online, extracting key firmographic signals, and writing enriched data back without manual data entry.

Enrich Salesforce Leads with Web Research Before Outreach

For each new Salesforce lead, research the contact's company using web search and structured page extraction, then update the lead record with enriched firmographic data to improve outreach personalisation.

FP&A Reporting Support with Exchange Rate Normalization

Pull financial records from Salesforce, normalize multi-currency revenue figures using live exchange rates, and compile a consolidated revenue report posted to the finance Microsoft Teams channel.

Hardware Field Support Ticket Enrichment and Escalation

When a field support ticket arrives, enrich it with device and customer data from Salesforce, search for related known issues in GitHub, and escalate to the engineering team via Slack if a pattern is detected.

Keep Salesforce Opportunities Updated from Email Correspondence

Monitor a sales team's email inbox for customer replies, extract deal signals such as budget confirmations or timeline changes, and update the corresponding Salesforce opportunity fields automatically.

Monitor Salesforce Pipeline Health and Send Weekly Digest to Microsoft Teams

Each week, the agent queries Salesforce for at-risk opportunities, overdue tasks, and stale deals, then compiles a pipeline health digest and posts it to the revenue team's Microsoft Teams channel.

Outbound Sequence Enrollment from Salesforce Opportunity Data

Pull qualified contacts from open Salesforce opportunities and automatically enroll them in the right Apollo email sequences to accelerate pipeline without manual coordination between tools.

Reconcile Salesforce Pipeline Data with Tableau Revenue Dashboards

Finance and revenue operations teams frequently find that Salesforce pipeline data and Tableau revenue dashboards are out of sync, leading to conflicting reports in leadership meetings. This workflow queries Salesforce for current pipeline data and triggers a Tableau data source refresh so dashboards reflect the latest CRM state.

Research and Qualify Inbound Leads Before Adding to Salesforce

Sales development teams waste time entering and qualifying leads that don't meet ideal customer profile criteria. This workflow researches inbound leads using web search, validates company fit against ICP criteria, and creates qualified Salesforce leads with enriched data so SDRs focus only on the best prospects.

Research Prospect Accounts with Web Search Before Salesforce Outreach

Before a sales rep makes contact, the agent searches the web for recent company news, funding announcements, and product changes, then updates the Salesforce account record with a structured research brief and logs a task for follow-up.

Technical notes for Salesforce

Manage CRM data including Accounts, Contacts, Leads, Opportunities, Cases, and custom objects. Create, read, update, and delete records. Query data using SOQL and search across objects using SOSL. Perform bulk data operations for large-scale imports, exports, and migrations. Execute composite requests to batch multiple operations in a single API call. Access analytics, reports, and dashboards. Manage files and attachments associated with records. Interact with Chatter feeds, posts, and groups for social collaboration. Subscribe to real-time change events via Change Data Capture and Platform Events. Manage org metadata including custom objects, fields, layouts, and workflows. Query data using GraphQL for precise data retrieval across related objects.

Connect Salesforce to production AI agents

See how Metorial gives Salesforce access the governance, tracing, and security controls teams need.

Frequently asked questions

Common questions about connecting Salesforce to AI agents with Metorial.

  1. Can Metorial connect Salesforce to AI agents?
    Yes. Metorial connects AI agents to Salesforce through a governed integration layer, so teams can use the provider while keeping access controlled and observable.
  2. Metorial is MCP compatible and lets teams expose approved provider tools to MCP-capable agents and clients through a controlled access layer.
  3. Metorial applies policies across users, groups, providers, agents, and individual tools, then records the context around every agent interaction.
  4. Yes. Metorial records provider activity so teams can inspect tool calls, troubleshoot integrations, and give security teams the visibility they need.