Sync New HubSpot Deals to Linear as Tracked Projects

When a deal reaches a key stage in HubSpot, automatically create a corresponding Linear project so revenue-generating commitments are reflected in the engineering and delivery backlog.

How the workflow runs

The scenario uses specific integration tools at each step, while Metorial keeps access scoped and visible.

  1. 1

    Detect deals entering a commit stage

    Query HubSpot for deals that have moved into a defined commit or closed-won pipeline stage since the last run.

    • hubspot:list_deals
  2. 2

    Gather deal and customer context

    Retrieve associated contacts and company details to populate the project description with customer name, deal value, and close date.

    • hubspot:get_associations
  3. 3

    Create a Linear project for the commitment

    Create a new project in Linear named after the deal, with target dates derived from the deal close date and a description summarising the customer requirements.

    • linear:list_users
    • linear:create_project
  4. 4

    Seed the project with initial issues

    Add standard onboarding or delivery scoping issues to the project so the team has a starting backlog.

    • linear:create_issue
  5. 5

    Write the Linear project link back to HubSpot

    Update the deal record in HubSpot with the Linear project URL so sales and delivery teams share a single source of truth.

    • hubspot:update_deal

Integrations used in this scenario

hubspot

List Deals

Retrieve deals that have recently advanced to a target stage.

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hubspot

Get Associations

Fetch associated contacts and companies for deal context.

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hubspot

Update Deal

Stamp the deal with the Linear project ID after creation.

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linear

Create Project

Create a Linear project representing the delivery commitment.

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linear

Create Issue

Add initial scoping issues to the new project.

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linear

List Users

Find the right team member to assign as project lead.

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Connected systems

Integration

Hubspot

Create, read, update, and delete CRM objects including contacts, companies, deals, tickets, and custom objects. Manage associations between CRM records. Track engagements such as calls, emails, meetings, notes, and tasks. Send transactional and marketing emails, manage campaigns, and handle subscription preferences. Build and manage marketing workflows, sequences, and automation actions. Manage CMS content including blog posts, landing pages, and HubDB tables. Handle commerce data including products, orders, invoices, quotes, and payments. Create and manage contact lists for segmentation. Configure deal, ticket, and order pipelines with custom stages. Search and filter CRM records. Bulk import and export CRM data. Manage users, teams, and account settings. Subscribe to webhooks for real-time notifications on object creation, deletion, property changes, merges, and association changes.

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Integration

Linear

Create, read, update, and delete issues across teams with support for priorities, labels, assignees, due dates, and workflow states. Manage projects that group related issues, and organize work into time-boxed cycles (sprints). Create and manage documents, comments, and file attachments. Search issues using vector similarity or rich filters. Configure teams, workflow states, and labels. Track customers and link them to issues. Subscribe to real-time webhooks for changes to issues, projects, cycles, comments, documents, and more.

View Linear

Expected outcomes

Outcome 1

Closed deals automatically generate delivery projects in Linear

Metorial keeps the workflow connected, governed, and traceable across the systems involved.

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Outcome 2

Engineering teams have immediate visibility into new customer commitments

Metorial keeps the workflow connected, governed, and traceable across the systems involved.

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Outcome 3

Deal records in HubSpot link directly to the corresponding Linear project

Metorial keeps the workflow connected, governed, and traceable across the systems involved.

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Outcome 4

Initial scoping issues are created consistently across every new engagement

Metorial keeps the workflow connected, governed, and traceable across the systems involved.

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How Metorial powers this scenario

Metorial is the governed connection layer between your AI agents and the tools your company runs on. It turns workflows like sync new hubspot deals to linear as tracked projects into something you can deploy quickly, safely, and at scale.

Fast

Ready for your entire team

Connect 1000+ verified integrations through one Magic MCP URL instead of building and maintaining bespoke connectors for each system in this workflow.

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Secure

Guardrails on every action

Protoguard inspects every message and tool call for prompt injection and policy violations before an agent touches your systems.

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Enterprise

SSO, policies, and audit trails

Agents act on real identity under company SSO, with per-user and per-group access policies and a complete, searchable record of everything that happens.

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Team ready

Reusable across your org

Package this workflow as a skill, attach the tools it needs, and let teammates run it through Portals — governed by admins, owned by the people who do the work.

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Products behind this workflow

The Metorial products that connect, govern, and observe this scenario.

Connectivity

Integrations

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Connectivity

Magic MCP

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Identity

Access Control

Sign in with company SSO, set policies per user and group, and let agents act on real identity across every connected system in this workflow.

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Governance

Protoguard

Metorial’s security layer reviews every message and tool request before an agent acts — catching prompt injection and blocking anything outside your policies.

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Observability

Tracing

A complete, searchable record of everything your agents, team, and machines do across these integrations, so you can trust the workflow in production.

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Governance

Portals

Let teammates connect agents to the integrations and skills your company already uses, with admins deciding who gets access to what.

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Built for your whole team

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Solution

For Agents

Give the agents behind this scenario governed access to every tool and integration they need, with one connection layer instead of bespoke glue code.

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Solution

For Enterprise

SSO, granular access control, security review, and full audit trails so this workflow meets enterprise governance and compliance requirements.

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Solution

For your Workforce

Let the people who do this work connect their own AI agents to approved integrations and reusable skills — safely, without waiting on engineering.

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Build this workflow with your own tools

Metorial gives teams one governed layer for connecting integrations to real production work.