Automate ActiveTrail Campaign Performance Reporting to Monday.com

After email campaigns are sent, retrieve detailed performance reports from Activetrail and write key metrics such as open rate, click rate, and unsubscribes as structured items in a Monday.com reporting board.

How the workflow runs

The scenario uses specific integration tools at each step, while Metorial keeps access scoped and visible.

  1. 1

    List recently sent email campaigns

    Retrieve campaigns sent in the current reporting period that have not yet had their metrics recorded in Monday.com.

    • activetrail:list_email_campaigns
  2. 2

    Fetch detailed performance reports

    Pull opens, clicks, bounces, and unsubscribe counts for each campaign from the Activetrail reporting API.

    • activetrail:get_email_campaign_report
    • activetrail:get_automation_report
  3. 3

    Locate the correct Monday.com reporting group

    Find the group on the campaign performance board that corresponds to the current reporting week or month.

    • mondaycom:list_groups
  4. 4

    Create or update campaign performance items

    Create a Monday.com item for each campaign with open rate, click rate, bounce count, and unsubscribes populated as column values, or update existing items if the campaign was already recorded.

    • mondaycom:create_item
    • mondaycom:update_item

Integrations used in this scenario

activetrail

List Email Campaigns

List recently sent campaigns to identify those ready for reporting.

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activetrail

Get Email Campaign Report

Retrieve detailed performance metrics for each sent campaign.

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activetrail

Get Automation Report

Retrieve performance data for active automation workflows.

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mondaycom

List Groups

Find the correct board group for the reporting period.

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mondaycom

Create Item

Create a board item for each campaign with performance metrics as column values.

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mondaycom

Update Item

Update existing items when a campaign report has been refreshed.

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Connected systems

Integration

Activetrail

Create, send, and track marketing campaigns via Email, SMS, WhatsApp, and Push Notifications. Manage contacts, groups, and mailing lists with bulk import, segmentation, and subscription status tracking. Build and activate marketing automation workflows with triggers, steps, and A/B split testing. Retrieve detailed campaign reports including opens, clicks, bounces, unsubscribes, and per-domain statistics. Send transactional/operational messages to individual recipients. Manage e-commerce orders and shopping carts, leads and opportunities, signup forms, landing pages, and reusable email templates. Track contact activity history, manage external contacts by third-party IDs, configure webhooks for contact change events, and view account credit balances and sending profiles.

View Activetrail

Integration

Mondaycom

Create, read, update, and delete boards, items, sub-items, groups, and columns to manage projects and workflows. Post updates and replies on items for team communication. Manage workspaces, folders, documents (Workdocs), users, teams, tags, and file assets. Upload files, send notifications, query activity logs and dashboards, and configure webhooks for real-time event notifications on boards. Supports a wide variety of column types including status, date, people, timeline, dropdown, and more.

View Mondaycom

Expected outcomes

Outcome 1

Campaign performance metrics are automatically recorded in Monday.com after each send

Metorial keeps the workflow connected, governed, and traceable across the systems involved.

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Outcome 2

Marketing managers can review performance across campaigns in one structured board

Metorial keeps the workflow connected, governed, and traceable across the systems involved.

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Outcome 3

Automation workflow performance is included alongside standard campaign data

Metorial keeps the workflow connected, governed, and traceable across the systems involved.

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Outcome 4

Manual report compilation is eliminated for routine campaign performance reviews

Metorial keeps the workflow connected, governed, and traceable across the systems involved.

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How Metorial powers this scenario

Metorial is the governed connection layer between your AI agents and the tools your company runs on. It turns workflows like automate activetrail campaign performance reporting to monday.com into something you can deploy quickly, safely, and at scale.

Fast

Ready for your entire team

Connect 1000+ verified integrations through one Magic MCP URL instead of building and maintaining bespoke connectors for each system in this workflow.

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Secure

Guardrails on every action

Protoguard inspects every message and tool call for prompt injection and policy violations before an agent touches your systems.

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Enterprise

SSO, policies, and audit trails

Agents act on real identity under company SSO, with per-user and per-group access policies and a complete, searchable record of everything that happens.

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Team ready

Reusable across your org

Package this workflow as a skill, attach the tools it needs, and let teammates run it through Portals — governed by admins, owned by the people who do the work.

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Products behind this workflow

The Metorial products that connect, govern, and observe this scenario.

Connectivity

Integrations

Start from 1000+ verified integrations or bring your own, and give every one a governed path to your agents under existing SSO and access policies.

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Connectivity

Magic MCP

A single URL your AI client connects to. Sign in with the login you already use and your agent reaches every integration and tool you allow — no per-app setup.

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Identity

Access Control

Sign in with company SSO, set policies per user and group, and let agents act on real identity across every connected system in this workflow.

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Governance

Protoguard

Metorial’s security layer reviews every message and tool request before an agent acts — catching prompt injection and blocking anything outside your policies.

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Observability

Tracing

A complete, searchable record of everything your agents, team, and machines do across these integrations, so you can trust the workflow in production.

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Governance

Portals

Let teammates connect agents to the integrations and skills your company already uses, with admins deciding who gets access to what.

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Built for your whole team

However you adopt AI, Metorial has a path for connecting it safely.

Solution

For Agents

Give the agents behind this scenario governed access to every tool and integration they need, with one connection layer instead of bespoke glue code.

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Solution

For Enterprise

SSO, granular access control, security review, and full audit trails so this workflow meets enterprise governance and compliance requirements.

Enterprise solution

Solution

For your Workforce

Let the people who do this work connect their own AI agents to approved integrations and reusable skills — safely, without waiting on engineering.

Workforce solution

Build this workflow with your own tools

Metorial gives teams one governed layer for connecting integrations to real production work.