Automate SMS and WhatsApp Reengagement Campaigns for Dormant Contacts

Identify contacts in Activetrail who have not engaged with emails in 90 days, segment them into a reengagement group, and launch a targeted SMS or WhatsApp campaign to bring them back into the active funnel.

How the workflow runs

The scenario uses specific integration tools at each step, while Metorial keeps access scoped and visible.

  1. 1

    Identify dormant contacts from campaign history

    Review recent email campaign reports to compile a list of contacts who have not opened or clicked any email in the past 90 days.

    • activetrail:list_email_campaigns
  2. 2

    Create a reengagement segment and import contacts

    Create a dedicated reengagement group in Activetrail and bulk-import the dormant contact list into it.

    • activetrail:create_group
    • activetrail:import_contacts
  3. 3

    Review available reengagement templates

    Check existing SMS campaign templates to select or adapt one appropriate for a reengagement message.

    • activetrail:get_sms_campaign
  4. 4

    Launch the WhatsApp reengagement campaign

    Send a WhatsApp campaign to opted-in dormant contacts in the reengagement group using an approved template message.

    • activetrail:send_whatsapp_campaign
  5. 5

    Monitor reengagement campaign performance

    Retrieve the automation report to track how many dormant contacts re-engaged and feed results back into the segmentation logic.

    • activetrail:get_automation_report

Integrations used in this scenario

activetrail

List Email Campaigns

Review recent campaigns to identify the dormant contact cohort.

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activetrail

Create Group

Create a dedicated reengagement contact group.

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activetrail

Import Contacts

Bulk-add dormant contacts to the reengagement group.

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activetrail

Get SMS Campaign

Review existing SMS campaign templates for reengagement use.

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activetrail

Send WhatsApp Campaign

Send the reengagement campaign via WhatsApp to opted-in contacts.

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activetrail

Get Automation Report

Monitor the performance of the reengagement automation workflow.

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Connected systems

Integration

Activetrail

Create, send, and track marketing campaigns via Email, SMS, WhatsApp, and Push Notifications. Manage contacts, groups, and mailing lists with bulk import, segmentation, and subscription status tracking. Build and activate marketing automation workflows with triggers, steps, and A/B split testing. Retrieve detailed campaign reports including opens, clicks, bounces, unsubscribes, and per-domain statistics. Send transactional/operational messages to individual recipients. Manage e-commerce orders and shopping carts, leads and opportunities, signup forms, landing pages, and reusable email templates. Track contact activity history, manage external contacts by third-party IDs, configure webhooks for contact change events, and view account credit balances and sending profiles.

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Expected outcomes

Outcome 1

Dormant contacts are systematically identified and targeted through high-engagement channels

Metorial keeps the workflow connected, governed, and traceable across the systems involved.

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Outcome 2

WhatsApp and SMS campaigns reach contacts who have tuned out email

Metorial keeps the workflow connected, governed, and traceable across the systems involved.

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Outcome 3

Reengagement performance data informs future segmentation and suppression decisions

Metorial keeps the workflow connected, governed, and traceable across the systems involved.

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Outcome 4

The full workflow runs automatically on a defined cadence without manual list management

Metorial keeps the workflow connected, governed, and traceable across the systems involved.

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How Metorial powers this scenario

Metorial is the governed connection layer between your AI agents and the tools your company runs on. It turns workflows like automate sms and whatsapp reengagement campaigns for dormant contacts into something you can deploy quickly, safely, and at scale.

Fast

Ready for your entire team

Connect 1000+ verified integrations through one Magic MCP URL instead of building and maintaining bespoke connectors for each system in this workflow.

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Secure

Guardrails on every action

Protoguard inspects every message and tool call for prompt injection and policy violations before an agent touches your systems.

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Enterprise

SSO, policies, and audit trails

Agents act on real identity under company SSO, with per-user and per-group access policies and a complete, searchable record of everything that happens.

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Team ready

Reusable across your org

Package this workflow as a skill, attach the tools it needs, and let teammates run it through Portals — governed by admins, owned by the people who do the work.

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Products behind this workflow

The Metorial products that connect, govern, and observe this scenario.

Connectivity

Integrations

Start from 1000+ verified integrations or bring your own, and give every one a governed path to your agents under existing SSO and access policies.

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Connectivity

Magic MCP

A single URL your AI client connects to. Sign in with the login you already use and your agent reaches every integration and tool you allow — no per-app setup.

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Identity

Access Control

Sign in with company SSO, set policies per user and group, and let agents act on real identity across every connected system in this workflow.

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Governance

Protoguard

Metorial’s security layer reviews every message and tool request before an agent acts — catching prompt injection and blocking anything outside your policies.

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Observability

Tracing

A complete, searchable record of everything your agents, team, and machines do across these integrations, so you can trust the workflow in production.

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Governance

Portals

Let teammates connect agents to the integrations and skills your company already uses, with admins deciding who gets access to what.

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Built for your whole team

However you adopt AI, Metorial has a path for connecting it safely.

Solution

For Agents

Give the agents behind this scenario governed access to every tool and integration they need, with one connection layer instead of bespoke glue code.

Agents solution

Solution

For Enterprise

SSO, granular access control, security review, and full audit trails so this workflow meets enterprise governance and compliance requirements.

Enterprise solution

Solution

For your Workforce

Let the people who do this work connect their own AI agents to approved integrations and reusable skills — safely, without waiting on engineering.

Workforce solution

Build this workflow with your own tools

Metorial gives teams one governed layer for connecting integrations to real production work.